As anyone with more than a few followers on Twitter will tell you, green is the color of the moment. More and more people are coloring their Twitter photos with a green tint in solidarity with the supporters of Iran’s defeated presidential candidate, Mir Hossein Mousavi.
The movement is being branded on-the-fly with the use of green in all kinds of protests, from soccer players wearing green arm bands to the striking images of hundreds of yards of green cloth snaking through the protesting crowds in Tehran. All of these protests reflect the color of Mr. Mousavi’s political party and these “green” images are being delivered to the world in real-time through tweets, blogs and texts (as well as through traditional media), enabling sympathizers across the globe to stage protests of their own in their home countries. Similarly, these protests incorporate the green brand, along with laser-printed “where is my vote?” signs, so that short of the racial differences, these protests look like they could have been born back in Iran.
But why green, and where did it come from and why has it become such a powerful tool in branding this protest movement? A little research shows that the color green has been associated with Islam for centuries. In fact the decoration of mosques, the bindings of Qur’ans, the covers for the graves of Sufi saints and the flags of various Muslim countries all feature the color green. The Qur’an says that the inhabitants of paradise will wear green garments of fine silk and even during the Crusades, Christians would never use green on their armor so as not to be mistaken for Muslims in battle.
Color theorists suggest that green represents life, renewal, abundance in nature and the environment. Green is also considered a restful color with a calming affect that comes from feelings of balance, harmony, and stability. Of course green has recently come to the forefront of the world’s pallet because of it’s association with the environmental movement and it has in fact become a noun as we all “go green”.
So, there’s some background as to what has likely spawned the adoption of green as the color of protest from Mousavi’s supporters. But what does green mean to you?