I often get asked to force-fit our agency into predetermined labels. For instance, I was recently signing up for an event and was asked the question: “Are you an advertising agency, a public relations agency, an interactive agency, a social media agency, or a marketing agency?” I had to choose one, so I chose “marketing agency.”
The truth is, we have elements of all of these pre-existing terms and categories, but we are really much more than that. Further, the term “marketing agency” makes most people think of the stodgy traditional shops, which we are not. On one hand, our expertise can easily be categorized – lead generation through new media. But one might ask if that categorical description is something that people can mentally digest…quickly? After all, if we are going to label ourselves shouldn’t we do it in a way that is straightforward and potentially unique? Maybe we could go with – “Lead generation through the strategizing and execution of social media campaigns, traditional public relations, PR 2.0, search leveraged public relations, search engine optimization, mobile marketing, advertising, and branding and positioning”… I know, way to long.
How about, “451 Marketing, the agency that makes a lot of money in a short amount of time for their clients by using quantifiable techniques?” Getting closer, but still think people would probably want something a little more refined. We could try something that talks about our commitment to being at the forefront of our industry, describes our constant efforts to know more, apply more, and educate each other on the latest and greatest in new media. We need to create some way to convey how we bring better ROI’s for our clients compared to our competitors? Maybe, “451 Marketing, constantly working to be at the forefront of new media and delivering ROI’s like no one else?” Nah… not in love with it, still to long. I think we need something that captures it all in one succinct impactful statement.
Maybe something like… 451 Marketing, “The Leader in New Media CommunicationsTM“. I like it!
AJ Gerritson, Founding Partner at 451 Marketing