By AJ Gerritson (@ajgerritson)
I am excited to see where this year brings the mobile marketing industry and marketing in general. Most especially, I am excited to see the continued emergence of smart phones and the impact they will have on consumer behavior. Currently, smart phones are being used by 1/5 of the mobile market, there [...]
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Social Media MarketingTags:
451 Marketing, AJ Gerritson, foursquare, iphone, iphone applications, mobile marketing 2010, mofuse, motorola droid, smart phones
There are a lot of pr agencies out there that suck. Don’t get stuck with one! Watch this presentation to discover the tell-tale signs. Enjoy! From the PR team at 451 Marketing…
View on Slideshare.net
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451 Marketing, brian halligan, chris brogan, dierdre breakenridge, gary vaynerchuk, Inbound Marketing, jason falls, pr sucks, Social Media, vocus
Our agency receives a decent number of requests for proposals (RFPs) each month for social media marketing campaigns and services. The RFPs we receive can vary greatly in length, scope, requirements, and style. Many of these requests are fairly comprehensive, while others are lacking.
What we have done below is take components from some of the [...]
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Social Media Marketing
Check out 451 Marketing’s pictures from the company outing to Thompson Island here! Leave your comments.
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Uncategorized
451 Marketing recently designed, developed and launched www.massitsallhere.com, a one-stop portal that provides businesses, individuals, families, tourists, and students with Massachusetts resources and connectivity to public, private, and academic partners throughout the state. The site is the central component of the Massachusetts: It’s All Here marketing campaign, a public-private partnership between the Commonwealth’s Department of [...]
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Websites
Today’s issue of the Boston Business Journal reports how 451 Marketing has repositioned itself for success. Read the full article below:
Taking the lead: Interactive marketing agency bolsters position with new media strategies
Boston Business Journal
by Sean McFadden
May 15, 2009
http://boston.bizjournals.com/boston/stories/2009/05/18/smallb1.html
A costly error in judgment can cripple a small organization. It can also be a blessing in disguise [...]
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451 Marketing, Boston Marketing Agency, Boston Public Relations Agency, Inbound Marketing, New Media Strategies, online lead generation, Social Media
One of our very own founding partners, AJ Gerritson, was featured in the most recent issue of Mass High Tech. Journalist Lynette F. Cornell compiled a piece that focuses on how some of the important skill sets that are honed by playing the game of rugby–leadership, team work, mental toughness and dedication–are easily transferable to the corporate boardroom. Take [...]
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Interviews
Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]
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451 Marketing, boston marketing, Boston public relations, business lead generation, Inbound Marketing, new media, New Media Marketing, online lead generation, Social Media
If you own a business you probably have a website (if you don’t, get one…fast!). If you have a website, then you have undoubtedly heard the term “SEO”. Well, what exactly is “SEO”? It’s a question I ask people regularly and I am still amazed at the myriad answers that I receive. The simple answer [...]
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451 Marketing, advertising, Boston public relations, branding, SEO, Social Media, Social Media Marketing, Web 2.0
A successful inbound marketing campaign, one that provides a higher ROI for clients than traditional marketing communications plans, has a lot of similarities to a winning baseball club. In order to win consistently in baseball, you need to be able to take the lead by scoring more runs then your opponent. To maintain the lead, [...]
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