Posts tagged advertising
How Social Media Enhanced the Academy Awards
The 84th annual Academy Awards was a chaotic event to say the least. Between Sacha Baron Cohen dumping “Kim Jong Il’s ashes” on Ryan Seacrest’s designer suit, the cast of “Bridesmaids” presenting their Martin Scorsese drinking game, and J.Lo’s debatable wardrobe malfunction, viewers gave up their regularly scheduled Sunday night programs to see what other…
Is the Early Release of Super Bowl Commercials Beneficial?
With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…
5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Are Your Facebook Ads Tired? 3 Quick Tips to Combat Ad Fatigue
As the prevalence of Facebook advertising continues to grow, more and more marketers are willing to spend on these ads. And I don’t see any reason why they shouldn’t. The ads are well targeted, effective, and, most importantly, have a large audience. Facebook presents this unique opportunity of not only increasing awareness and branding, but…
Our 2012 Public Relations Resolutions
As we enter a new year, it’s a great time to evaluate 2011 and set goals for the year ahead. With that in mind, the 451 Marketing public relations team put together a list of their resolutions for 2012. Say “No” More Often In a job that’s all about client service it’s extremely difficult…