January 12, 2010      By: ajgerritson  
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phonebooks

This morning I spent a few minutes moving bags filled with obviously unwanted phone books from our building’s entrance way. (See picture below.) As I moved the bags I couldn’t help but ask myself, “Who still uses these books? How much did they cost to print? How many trees were cut down to produce enough [...]

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Uncategorized
November 18, 2009      By: ajgerritson  
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ahead of the pack

The 451 Team compiled the following list of the top social media strategists. We admire their work and look forward to what they’re going to come up with in 2010. This is not a comprehensive list of the great social media strategists out there, so we invite you to contribute with the names of any [...]

March 12, 2009      By: lplank  
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seo1

If you own a business you probably have a website (if you don’t, get one…fast!). If you have a website, then you have undoubtedly heard the term “SEO”. Well, what exactly is “SEO”? It’s a question I ask people regularly and I am still amazed at the myriad answers that I receive. The simple answer [...]

November 10, 2008      By: ajgerritson  
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I often get asked to force-fit our agency into predetermined labels. For instance, I was recently signing up for an event and was asked the question: “Are you an advertising agency, a public relations agency, an interactive agency, a social media agency, or a marketing agency?” I had to choose one, so I chose “marketing [...]

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new media