When I was in junior high (Boston circa 1987-88) it was cool to roll up your pants like in the photo below. Actually, this was so cool that if you didn’t wear your pants like this you were most likely subject to ridicule by the other kids.
There was no real benefit to wearing your pants [...]
Posted in:
Social Media
By @AJGerritson
Boston is a city steeped in history. Outsiders associate us with conservative values, understatement and bare-knuckle street politics.
What many fail to realize is that Boston is consistently on the forefront of innovation.
This is something I am incredibly proud of as a Bostonian. I believe the city’s current administration has done a tremendous job of [...]
Posted in:
UncategorizedTags:
AJ Gerritson, Boston, Boston World Partnerships, community relations, economic growth, education, entrepreneurship, green initiatives, innovation, iphone, tourism
By @ajgerritson
When I was 11 years old, I remember moving into a new neighborhood with my family during the summer. I didn’t have any friends, I didn’t know where the other kids would meet and play and it was kind of a daunting experience (although, an 11 year old would never say the word “daunting” [...]
Posted in:
Social Media MarketingTags:
AJ Gerritson, business tactics, chris brogan, LinkedIn, sales, shadowing, Social Media, Twitter
By AJ Gerritson (@ajgerritson)
I am excited to see where this year brings the mobile marketing industry and marketing in general. Most especially, I am excited to see the continued emergence of smart phones and the impact they will have on consumer behavior. Currently, smart phones are being used by 1/5 of the mobile market, there [...]
Posted in:
Social Media MarketingTags:
451 Marketing, AJ Gerritson, foursquare, iphone, iphone applications, mobile marketing 2010, mofuse, motorola droid, smart phones
Our agency receives a decent number of requests for proposals (RFPs) each month for social media marketing campaigns and services. The RFPs we receive can vary greatly in length, scope, requirements, and style. Many of these requests are fairly comprehensive, while others are lacking.
What we have done below is take components from some of the [...]
Posted in:
Social Media Marketing
451 Marketing Founding Partner AJ Gerritson was recently featured in Sharmen Lane’s NY Entrepreneurism Examiner column discussing the “The top five things every entrepreneur should do to start or keep their business profitable”. I thought I’d share the list here:
1. Determine how your potential customers receive news and information relevant to their industry. In today’s digital [...]
1