May 22, 2009
By:
ajgerritson
Forrester Research Reports that B2B Technology Decision Makers Use Social Media to Make Purchasing Decisions
Forrester Research recently released a report stating that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes. 77 percent is HUGE! So, you can assume that your prospective customers are [...]
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Inbound MarketingTags:
B2B Marketing, B2B Sales, B2B Social Media Lead Generation, BtoB, Forrester Research, online lead generation, online marketing, ROI
May 14, 2009
By:
ajgerritson
If you are a marketer for a B2B company and are considering contracting an agency to execute social media marketing initiatives on your behalf, you should look to agencies with expertise in B2B marketing. Most agencies that specialize in social media have a lot of business-to-consumer (B2C) experience. They identify clients’ target markets and use [...]
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