Direct traffic is widely considered the most valuable channel driving traffic to your e-commerce website.
In light of nearly 2 million social media account passwords being compromised and circulated recently, let’s talk password security. Founding Partner AJ Gerritson stopped by the Fox News studio last night to discuss the recent security breach and steps you can take to protect yourself from the same fate.
While most of the accounts appear to belong to users outside the U.S., now is a good a time as ever to take your password security into consideration. This time of year is prime for hackers as many are shopping online for the holidays.
When it comes to online security, the best defense from hackers is a strong offense. When combing through the compromised passwords, researchers made a disturbing discovery: thousands used the same weak passwords, including ‘123456,’ ‘password,’ and ‘admin.’ Other common passwords include ‘abc123’, ‘iloveyou’ and ‘monkey,’ according to SplashData.
Facebook admitted that hackers are breaking into hundreds of thousands of accounts daily. Out of more than a billion logins to the website every 24 hours, 600,000 can be attributed to hackers attempting to access users’ personal information.
So what makes a password strong?
What else can you do to protect yourself against hackers?
Keep a clean computer.
Get notified. Most social networks will allow you to set additional layers of security to protect your account. Activate these security measures and set up to receive text message alerts when your account is subject to suspicious activity, such as attempted access from an unrecognizable device.
Pro tip: Make sure your bank account password is unique. If a hacker were to gain access to your social media accounts, at least your bank account remains safe.
Better safe than sorry! What measures do you take to keep your online presence secure?
Are you using Vine yet? Many brands have been quick to jump on the bandwagon and start experimenting with these trendy, six-second video clips. However, it’s become clear that most are not using it to its full potential. Vine is so much more than quick collections of footage brands can throw at their consumers. With careful planning, Vine can become an effective tool to reach your fans. Here’s how to get the most out of your six seconds. Here are a few tips on creating engaging Vines for your consumers.
1 .Take Your Time
While brands were quick to use the platform, many did not take the time to strategize or create. A common trap we’ve seen brands falling into is trying to pack as much information as they can into a clip.
For example, NASCAR is all about speed. However, showing us clips of pitboxes at a blinding speed feels more like an assault on the eyes than a clever Vine.
It’s an interesting concept, but information overload.
2. Know Your Audience
If you sell pizza, don’t Vine about ice cream. While something you may think a video is fun or interesting, it won’t do much for you without the presence of your product or brand.
Take a look at this clip from the Gap.
Not only are they giving exposure to their brand name, but they are showcasing their product in action. Super adorable action at that.
3. Added Value
Six seconds isn’t a ton of time, but clever brands will use this as an opportunity to offer a quick tutorial. Lucky Magazine is maximizing their effectiveness by posting these simple ways to style a denim shirt.
The Vine might not say Lucky Magazine, but it provides the answer to a need, and people will engage with it.
4. Lose the Shakes
Think of each Vine as an investment for your brand. Videos taken with a steady hand are more visually appealing than those that look sloppily put together.
This Vine from dove certainly provides value, but could definitely look cleaner.
This circles back to our first point: take your time. You wouldn’t show a television commercial you shot only once, would you? If you review your Vine and it looks a bit wobbly, film it again!
On Tuesday night, a couple of us from 451 Marketing went to the PRSA Boston “Best Practices in Public Relations” workshop at Schwartz MSL in Waltham, MA. This PRSA meeting featured panelists who were the 2012 Silver Anvil Award winners, the public relations profession’s most prestigious honor for campaigns. The panelists were Josh Rontal (@jrontal), Director of Digital Media Services of Brodeur Partners, Rebecca Manikian, Senior Account Supervisor of Cone Communications, and Mark. W. McClennan (@McClennan) of Schwartz MSL. During the meeting, each winner explained how they successfully conceived, created and delivered their winning campaigns. Below are the three campaigns and what we felt were the important takeaways from each.
American Cancer Society’s “More Birthdays” campaign
Brodeur Partners and The American Cancer Society developed the “More Birthdays” movement to help deepen understanding of how the Society saves lives in communities nationwide and to unite people passionately committed to creating a world with less cancer and more birthdays. The main campaign goal was to show how the Society was reinventing itself by simply and positively communicating its progress in saving lives from cancer and engaging new members in the fight.
Our key takeaways:
Jockey Being Family campaign
Cone Communications and Jockey International, along with its Jockey Being Family partners and Adoption Resources of Wisconsin saw an opportunity to elevate awareness and educate public officials on issues within post-adoption services and foster care. Together, the partners launched Journey Home, which took 155 Wisconsin community leaders from six counties on a bus trip to gain perspective of a foster care and adoption experience through the eyes of a child. The campaign achieved the goal of elevating issue awareness and educating public officials on issues within post adoption services and foster care happenings in Wisconsin.
Our key takeaways:
MyIDScore.com: Giving Consumers Insight Into Their Risk of Identity Theft campaign
After researching and discovering that identify fraud risk information wasn’t available to consumers, Schwartz Communications and ID Analytics introduced MyIDScore.com, the first free consumer risk assessment tool for identify fraud. The campaign drove hundreds of thousands of site visits, resulted in 78% of articles written having the company’s top messages, and appearances on national broadcast.
Our key takeaways:
What do you think are some “PR Best Practices” that we missed? Were you at the event? What were some of your key takeaways? Let us know in the comments section below.