Fact # 1 – I heart social media.
Fact # 2 – I am a Partner at an agency that hearts social media. We effectively leverage it every day for our clients.
Fact # 3 – I am writing this piece knowing that it will be posted to our company’s blog and hope it will be spread [...]

The Holiday season is underway and Thanksgiving will be here before some of us even had a chance to think too much about it. That’s never a good thing during the one time of the year that you should be ready to express how thankful you are for what you have (instead of complaining about [...]

For part four in our series of “451 Heat 1-on1’s,” we spoke with the General Manager of New Media Marketing Labs, Justin Levy. Justin, based in Boston, helps businesses understand the potential of new media marketing, including how to use social media tools like blogs and community platforms to listen to clients and drive business [...]

Bloggers, including the crew here at 451 Heat, have discussed at length how and why companies should be utilizing social media tools and social networking sites to their advantage. But it is important to also note that non-profits—charities, community service organizations, preservationists, and causes of all kinds—can also stand to benefit immensely from the tools [...]

An article in today’s New York Times examines the “free-versus paid online content” debate that is currently on the minds of all members of the newspaper and magazine publishing industry. Amidst a decline in their subscriber-base, many publications embraced the internet as a channel to help build their audience and increase revenues. But the recession [...]