One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]

A successful inbound marketing campaign, one that provides a higher ROI for clients than traditional marketing communications plans, has a lot of similarities to a winning baseball club. In order to win consistently in baseball, you need to be able to take the lead by scoring more runs then your opponent. To maintain the lead, [...]

On this historic day of the inauguration of Barack Obama, I can not think of a more fitting topic to write about than content management systems. What, you can’t see the parallel?
Ok, in all seriousness, when was the last time you updated the content on your website? 3 months? 6 months? Is this because you [...]

A recent viewing of Clint Eastwood’s latest film, “Gran Torino,” got me thinking about a lot more than just the final scenes of the movie and its excellent screenplay. I actually began to think long and hard about Clint Eastwood, his performance, his career path, and even, his image.
In this particular film, part “Unforgiven”-style modern [...]

Who wants to get up at 5 am on their day off? That is the attitude many Americans have embraced since wiping Black Friday off of their schedules. But thanks to the fast paced technologically advanced world we live in, consumers no longer have to cut coupons and set alarms to receive the best deals [...]

This past Sunday, MTV bid farewell to one of the most iconic programs the network has ever produced over the course of its near 30-year history. “Total Request Live,” or “TRL”, officially signed off the air for one last time, marking the end of the road for a show known just as well for launching [...]