One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]

A successful inbound marketing campaign, one that provides a higher ROI for clients than traditional marketing communications plans, has a lot of similarities to a winning baseball club. In order to win consistently in baseball, you need to be able to take the lead by scoring more runs then your opponent. To maintain the lead, [...]

451 Marketing Founding Partner AJ Gerritson was recently featured in Sharmen Lane’s NY Entrepreneurism Examiner column discussing the “The top five things every entrepreneur should do to start or keep their business profitable”. I thought I’d share the list here:

1. Determine how your potential customers receive news and information relevant to their industry. In today’s digital [...]

So why would you use social media to market your products?  Is it because it’s what the cool kids are doing? I hope that’s not your rationale.  If that is your reason, then you’re probably not using it to its full potential.
Granted, the cool kids ARE doing it, but that’s not the point.  Social Media Marketing is [...]

A recent viewing of Clint Eastwood’s latest film, “Gran Torino,” got me thinking about a lot more than just the final scenes of the movie and its excellent screenplay. I actually began to think long and hard about Clint Eastwood, his performance, his career path, and even, his image.
In this particular film, part “Unforgiven”-style modern [...]

As we all turn a new page and start making plans for the coming year, those of us in marketing may want to reconsider this year’s online video strategy.
2008 was a landmark year for online video. Not only were 75% of the U.S. internet audience watching videos online, but the average online video viewer watched [...]

This past Sunday, MTV bid farewell to one of the most iconic programs the network has ever produced over the course of its near 30-year history. “Total Request Live,” or “TRL”, officially signed off the air for one last time, marking the end of the road for a show known just as well for launching [...]