Posts tagged boston branding

Innovations in Mobile Marketing

When you hear the beep that you have a new text message it might not be from your best friend anymore. Instead, the message could be a Mobile Marketing tool sent by advertisers and marketers that you agreed to receive texts from. How do you know that the text messages are not spam? That is…

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Credit where credit is due…

Regardless of your political affiliation, I think anyone would agree that no small part of the success of President-Elect Obama’s campaign was due to their groundbreaking use of New Media. While presidential campaigns have been using interactive marketing for several election cycles now, the technology becomes more and more advanced with each one. In 2000,…

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Welcome to Heat!

Welcome to Heat, the official blog of The Leader in New CommunicationsTM – 451 Marketing! If you are unfamiliar with us, I will fill you in: Back in 2004, a couple of interactive marketing veterans named AJ Gerritson & Nick Lowe recognized a paradigm shift in the world of marketing, advertising & public relations. Rather…

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