Posts tagged boston marketing
Tips for a Successful Tablet Marketing Strategy
This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in…
Refining and Maximizing Your Pitching Strategy
As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by…
Boston Business Journal Top 100 Women-led Businesses Breakfast
Thursday morning, a few of the 451 Marketing ladies and I attended the annual Top 100 #BBJWomenLedBiz breakfast at the Westin Copley, presented by The Boston Business Journal and The Commonwealth Institute. It was an inspiring morning to say the least with almost 300 attendees, networking, panel discussions, awards and more. We were pleased to be…
Creative PR Pitches Are Both The Means & The End With New Media
Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the…
Using Social Media To Weather The Recession
One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional…