Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]

One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]

So why would you use social media to market your products?  Is it because it’s what the cool kids are doing? I hope that’s not your rationale.  If that is your reason, then you’re probably not using it to its full potential.
Granted, the cool kids ARE doing it, but that’s not the point.  Social Media Marketing is [...]

On this historic day of the inauguration of Barack Obama, I can not think of a more fitting topic to write about than content management systems. What, you can’t see the parallel?
Ok, in all seriousness, when was the last time you updated the content on your website? 3 months? 6 months? Is this because you [...]

As we all turn a new page and start making plans for the coming year, those of us in marketing may want to reconsider this year’s online video strategy.
2008 was a landmark year for online video. Not only were 75% of the U.S. internet audience watching videos online, but the average online video viewer watched [...]

This past Sunday, MTV bid farewell to one of the most iconic programs the network has ever produced over the course of its near 30-year history. “Total Request Live,” or “TRL”, officially signed off the air for one last time, marking the end of the road for a show known just as well for launching [...]