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March 16, 2009
By:
jbenanto
Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]
Tags:
451 Marketing, boston marketing, Boston public relations, business lead generation, Inbound Marketing, new media, New Media Marketing, online lead generation, Social Media
March 13, 2009
By:
brie451
One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]
Tags:
boston advertising, boston branding, boston marketing, Boston public relations, business lead generation, Inbound Marketing, online lead generation, recession, Social Media, Social Networking
March 12, 2009
By:
lplank
If you own a business you probably have a website (if you don’t, get one…fast!). If you have a website, then you have undoubtedly heard the term “SEO”. Well, what exactly is “SEO”? It’s a question I ask people regularly and I am still amazed at the myriad answers that I receive. The simple answer [...]
Tags:
451 Marketing, advertising, Boston public relations, branding, SEO, Social Media, Social Media Marketing, Web 2.0
February 20, 2009
By:
jbenanto
You know that commercial for AT&T, where the salesman tells the brewer “You sure can brew it,” and the brewer responds, “yeah, but can you sell it?” Great spot. But that’s probably just because I love beer, and I’m generally excited about anything relating to the selling, marketing and promoting of beer.
And I’m not alone. [...]
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new mediaTags:
451 Marketing, boston branding, boston marketing, Boston public relations, corporate identities, digital branding, new media, Social Media, Social Networking, Web 2.0
January 26, 2009
By:
NicholasLowe
So why would you use social media to market your products? Is it because it’s what the cool kids are doing? I hope that’s not your rationale. If that is your reason, then you’re probably not using it to its full potential.
Granted, the cool kids ARE doing it, but that’s not the point. Social Media Marketing is [...]
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new mediaTags:
boston branding, boston marketing, Boston public relations, Google, new media, PR 2.0, SEO PR, Social Media Marketing, Web 2.0
January 22, 2009
By:
Thomas Lee
I read an interesting blog post yesterday entitled “What all PR people should know about journalists”, written by Rohit Bhargava on his Influential Marketing Blog. The post had been “re-tweeted” by someone I follow on Twitter. As a former journalist who came over to the PR “Dark Side” 12 years ago, I was naturally intrigued. [...]
Posted in:
public relationsTags:
451 Marketing, Boston Herald, Boston public relations, Jayson Blair, Lizzie Grubman, media, New York Times, Newspapers, public relations, Rohit Bhargava, The Boston Globe
January 21, 2009
By:
brie451
When a major news event occurs, naturally, news stations and websites are often the first place readers go to get the latest information. With society and technology changing, however, social media has taken a step ahead of traditional media and has proved to be a reliable source for breaking news information.
When U.S Airways Flight 1549 [...]
Posted in:
new mediaTags:
Boston public relations, Chesley B. Sullenberger, new media, Social Media, Social Networking, U.S Airways Flight 1549, Web 2.0
December 5, 2008
By:
Thomas Lee
I recently reconnected on Facebook with the majority of my 6th Grade classmates from P.S. 114 in Belle Harbor, NYC. I graduated from Mr. Domingo’s class in 1986 and, for the most part, have not spoken to these people since then. Facebook has illuminated old faces and rekindled a whole mess of great memories that [...]
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new mediaTags:
boston advertising, boston branding, boston marketing, Boston public relations, Facebook, reunion
November 26, 2008
By:
brie451
Who wants to get up at 5 am on their day off? That is the attitude many Americans have embraced since wiping Black Friday off of their schedules. But thanks to the fast paced technologically advanced world we live in, consumers no longer have to cut coupons and set alarms to receive the best deals [...]
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new mediaTags:
Black Friday, boston advertising, boston maketing, Boston public relations, cyber Monday, new media
November 19, 2008
By:
jbenanto
This past Sunday, MTV bid farewell to one of the most iconic programs the network has ever produced over the course of its near 30-year history. “Total Request Live,” or “TRL”, officially signed off the air for one last time, marking the end of the road for a show known just as well for launching [...]
