Posts tagged Boston
Mirror, Mirror vs. Snow White and the Huntsman: Through a Media Relations Lens
The trend in the film industry over the past few years of remaking classic fairy tales is barreling towards an epic showdown between two modern-day interpretations of Disney’s Snow White and the Seven Dwarfs: Mirror Mirror, directed by Tarsem Singh, versus Snow White and the Huntsman, directed by Rupert Sanders. Or, at least, that’s what…
Pointers on Building a Keyword List for Your Google Ads Campaign
A good keyword list should stay between 5 to 20 keywords for each ad group. An important point to note is that you shouldn’t create keywords that overlap with other ad groups in your campaign.
Associated Problems: Five Mistakes PR Professionals Make on Twitter
As public relations professionals, we all understand the need for brevity. We learn early on not to say “The person of the male sex strolled to the area that is not here but in another spot.” It’s better to say, “The man walked there.” Nice and easy to digest. If clarity and simplicity are the…
Pinterest – The Hot New Social Media Platform
Pinterest is the hot new social media platform that is everyone’s new guilty pleasure! To be honest, I just discovered it about three weeks ago and it has already become part of my daily online routine. If you’re not a Pinterest addict like me, you may be asking, “What is Pinterest?! What the heck…
Is the Early Release of Super Bowl Commercials Beneficial?
With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…