Don’t miss the 2nd Annual MegaTweetup this Thursday in Cambridge!

451 is excited to let you know about the second annual “MegaTweetUp” happening this Thursday (12/16), from 6pm-10pm, at the Microsoft New England Research & Development Center (NERD) in Cambridge, MA.  Last year’s MegaTweetUp was the largest tweetup in Massachusetts history and you don’t want to miss your opportunity to be part of something even bigger.

Here is a link to the Eventbrite invitation page:

To note, all proceeds for this event will be donated to Dana Farber.

As 451 Marketing friends, the first five people to sign up using the code “451Win” at checkout will receive complimentary admission.

In addition to attending the event, here are some other ways to get involved:

  • Become a Raffle Partner! By becoming a Raffle Partner* and donating a raffle prize(s) (nothing is too small, call event producer Joselin Mane at 617.615.6263)  This is an excellent way for brands to be showcased at the event at a very low cost.
  • Become a Promotion Partner! Send an email to your list & cc: promoting MegaTweetUp and the event producer will add you on as a partner (Once you send the email send them your logo, URL and twitter info)
  • Become a Sponsor! Sponsor the event by choosing a sponsorship level ( or call Joselin at 617.615.6263)

There are many opportunities to educate people (including the many social media influencers) on your products, brands and companies by showcasing them at the event.

Twitter + BenJerrysTruck = I’m Hooked

My family won’t let me talk about the Ben & Jerry’s truck visit to my office anymore, so I’m taking to the internet to tell my story.  (In their defense, it IS all I talked about the day before, the day of, and the day after).  I realized last week that it was the last week of August and I hadn’t seen the Ben & Jerry’s truck driving around Boston giving out free ice cream throughout the month yet.  I told a few of my coworkers (all Ben & Jerry’s fans) and we semi-panicked that time was running out and began tweeting and DM’ing the truck like crazy to please, please, please visit our office.

Anyway, long story short, they came!  They came!  They came!  They came!  Bearing Boston Cream Pie and Milk n Cookies flavors and coupons, they came!  Okay.  I’m okay now.

Thanks to this episode, I will say that now I “get” Twitter.  I had been on Friendster, MySpace, and most recently, Facebook since the early aughts, but only started a Twitter account last year, updating it infrequently.  While I was following the @BenJerrysTruck and tracking the truck’s movement (slightly obsessively), I began to read other people’s tweets and started following people I liked.  I felt like I was the first to know about special things (though I know I wasn’t the “only” one ;)). Today I started following TJ Maxx because I saw that a friend was and, damn it, I want a chance to win that handbag by retweeting too!

Now I’m hooked.

Before this I had preconceived notions that Twitter was too promotional.  Who cared what I was saying?  Why should I care about what someone else wanted to tell the entire world in less than 140 characters?  Turns out there are people who care about what I say and turns out I want to know what other people/places have to say, whether it’s promotional or not.  Twitter users can see what ideas their friends, idols, and favorite places have to say or offer in brief, digestible snippets.

I’m not the only one to hop on the bandwagon:  A very recent survey found that 31 percent (of 3,119 surveyed) report checking out Facebook fan pages or Twitter feeds of retailers, up from 17 percent in the third-quarter 2009 survey.  If my math is right, that’s almost double in less than a year.

As you can see, the reasons to engage with twitter are many!  You can probably tell that from my own examples.  And, it goes both ways.  If people are looking to learn about what’s hot in SEO, about life @451Heat, or random awesome recipes, they can follow me at @mlspriest. It’s really about finding that one “hook” (in my case, Ben & Jerry’s) to see how Twitter might work for you.

Tomorrow (April 16th) is “Foursquare Day,” the first Global Social Media Holiday

Friday, April 16 has been officially designated “Foursquare Day,” or at least the company put its support behind this simple idea of some Foursquare users. The reason tomorrow is the selected date is “since four-squared equals 16, it would be great to check into Foursquare [and create Foursquare Day] on the 4th 16th of the year, otherwise known as 4 / 16 or April 16th.”

Foursquare Day, the first Global Social Media Holiday, will be celebrated across the world in over 100 major cities. Foursquare Day founders are enticing users to attend special Foursquare Day events, by promoting special offers at venues and the likelihood of attendees earning a Swarm badge. Foursquare is rumored to be offering a brand new badge, The Foursquare Day badge, for the occasion as well. It’s unclear what exactly you would have to do to earn the badge, but it would probably include checking in at one of the designated Foursquare Day party venues during the designated times.

Rumored Foursquare Day Badge

If you’re in Boston, drop into The Good Bar for Boston’s Foursquare Day Party between 6pm and 9pm tomorrow night and meet some fellow Foursquare users.

What do you think of this idea? Do you think other companies will use this idea in event marketing? What else could companies do with Foursquare?

Boston: The Cradle of Innovation

By @AJGerritson

Boston is a city steeped in history. Outsiders associate us with conservative values, understatement and bare-knuckle street politics.



What many fail to realize is that Boston is consistently on the forefront of innovation.

This is something I am incredibly proud of as a Bostonian. I believe the city’s current administration has done a tremendous job of pushing initiatives through behind the scenes and I know people will continue to be surprised at what is yet to come.

Here are some examples of how Boston’s leaders are pushing us to the forefront of innovation:

1. Economic Development – Our city boasts an organization called the Boston World Partnerships. This new, non-profit organization created by Mayor Thomas M. Menino, and run by Executive Director David McLaughlin, is a first of its kind. Its mission is to raise global awareness of Boston as one of the world’s foremost centers of intellectual capital and innovation, and to offer tremendous competitive advantages to growth-minded businesses. BWP is a public-private partnership with seed funding from P&G/The Gillette Company and the Boston Redevelopment Authority.

The BWP generates high-quality leads for economic growth. Each high-quality lead represents a specific, actionable opportunity to create jobs, attract a business, strengthen an existing Boston business, support entrepreneurship, or enhance workforce development.

To achieve these goals, BWP has created a global community of people who have ties to Boston’s economy, similar to an alumni organization. This network exists around an information-rich website and an array of social media tools, as well as events here and abroad where Boston professionals come together to share ideas, insights, and other resources.

2. Tourism – Do you want to explore Boston’s legendary waterfront, Fort Point area, or Public Garden? How about doing it on a self-guided iPod tour? That’s right, Boston is one of the first cities offering such an experience.

3. Green Initiatives – Have you ever seen a solar powered street sweeper? We got them. We also have solar powered trash compactors on many of our street corners.  Here’s a photo:


Our city is also the first in the nation to boast green building zoning codes that require all building to be built to LEED certified standards.

4. Education – Boston’s Mayor has led the charge for transforming how we educate our young people. He has done this by pushing for legislation that includes greater flexibility in the classroom including longer school days for arts, music, more sports, and greater partnerships with area institutions to facilitate more learning opportunities. One example is the number of hospitals in the city that are partnered with Boston’s Health Career Academy. This partnership helps young people interested in the growing healthcare field learn on-the-job skills. Our city has also created partnerships between 5 of our universities and our most challenged schools to help aid in educational development.

5. Community – Boston created an iPhone application called “Citizen’s Connect”. This was a first in the nation for service requests. The city didn’t stop there either. They put together a team that the mayor calls the “New Urban Mechanics” that works with different departments to help them redesign how service delivery can be more user friendly and efficient.


These are only some of the great things that make our city innovative. I would like to hear from my fellow Bostonians as to what they are proud of around town. I would also like to hear from people in other cities about the great innovations that makes their lives better.

Please share!