At 451 Marketing, we believe in brands. We believe brands have the power to transform products, services, companies and ideas. We believe a brand is not a simply logo. It’s not a name. It’s not a tagline, color scheme or mascot. A brand is a compass; it guides both your internal mission and your external messaging. It’s an expression of identity, a statement of value and a customer promise. It is the deep emotional and cognitive connection a person experiences when interacting with a business.
In short, branding is everything.
Our mission is to make people love your brand. As an integrated marketing agency, our approach to branding is holistic: our Public Relations, Social Media and Search Marketing teams work collaboratively to craft, evaluate and refine our clients’ brands.
In this brand-storming process, we ask ourselves key questions to deeply grasp what a brand represents and how it is perceived. Some of these questions include:
- What is the company’s mission?
- What distinguishes the company from its competitors?
- What value does the company provide its customers?
- How do consumers perceive the company?
- How would the company like to be perceived?
- What is the personality of the company?
- Who are the company’s customers and what characterizes them?
To most readers, these questions will seem simple and obvious. Nevertheless, companies often forget to ask them. In some cases, startups and other ventures rush to launch without considering the deeper implications of their brands. In other cases, companies establish solid brand identities that become diluted over the years as they fall to the wayside. In a handful of cases, corporations have used the questions above to develop brands which resonate so deeply with consumers that they become timeless and virtually universal. For every Coca-Cola, however, there are thousands of unknown brands struggling to recreate Coke’s secret recipe for branding success.
That’s where we come in.
Whether we are helping a new business enter a competitive marketplace or steering a logo redesign project, 451 Marketing relies on brand strategy to deliver results. We recognize that our clients have entrusted us with their brands, and we reward that trust by generating demand for their products and services. That is our brand promise, and we work hard to fulfill it every day.