Well known as the creator of such brands as V&A (Victoria & Albert Museum, London), Reuters and Pan Am, and a founding partner of Pentagram (one of the world’s leading branding and design companies) Alan Fletcher (1932-2006) was famous for not having a style. Fletcher (pictured below, portrait by Steve Slayford) said, (more…)
Top Story: #EarthDay
Earth Day is an opportunity for brands to spread awareness for important causes and make a difference. And there is an even bigger opportunity for connecting with fans and consumers, because, well, who doesn’t loves the Earth?
To attract new customers and retain existing ones in today’s digital age, the need to optimize one’s online brand image is more important than ever. This is especially true for community banks.