Yesterday in Paris, a court tribunal ordered EBay to pay Louis Vuitton over $310,000 in legal costs and damages for using search terms that “misled consumers,” by driving consumers to the EBay website. The court also supported Louis Vuitton’s claim that EBay’s actions damaged the Louis Vuitton brand.
What I find most interesting about this case [...]
Posted in:
Search Engine Optimization
I LOVE guerilla marketing, street promotions and any form of alternative marketing. I am not really sure why I do. Maybe, it’s because there is an opportunity to connect in person with someone who represents the brand? Maybe, it’s because I love out-of-the-box thinking, or because it spices up my day?
In any case, these are [...]
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Social Media MarketingTags:
branding, event promotions, foursquare, guerilla marketing, Interactive Marketing, street promotions
If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section.
The LinkedIn Answers section is a great tool to gain [...]
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Social Media
If you own a business you probably have a website (if you don’t, get one…fast!). If you have a website, then you have undoubtedly heard the term “SEO”. Well, what exactly is “SEO”? It’s a question I ask people regularly and I am still amazed at the myriad answers that I receive. The simple answer [...]
Tags:
451 Marketing, advertising, Boston public relations, branding, SEO, Social Media, Social Media Marketing, Web 2.0
451 Marketing Founding Partner AJ Gerritson was recently featured in Sharmen Lane’s NY Entrepreneurism Examiner column discussing the “The top five things every entrepreneur should do to start or keep their business profitable”. I thought I’d share the list here:
1. Determine how your potential customers receive news and information relevant to their industry. In today’s digital [...]
Posted in:
brandingTags:
451 Marketing, AJ Gerritson, boston branding, branding, Entrepreneurism, marketing, small business
A recent viewing of Clint Eastwood’s latest film, “Gran Torino,” got me thinking about a lot more than just the final scenes of the movie and its excellent screenplay. I actually began to think long and hard about Clint Eastwood, his performance, his career path, and even, his image.
In this particular film, part “Unforgiven”-style modern [...]
Posted in:
new media
I often get asked to force-fit our agency into predetermined labels. For instance, I was recently signing up for an event and was asked the question: “Are you an advertising agency, a public relations agency, an interactive agency, a social media agency, or a marketing agency?” I had to choose one, so I chose “marketing [...]
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new mediaTags:
advertising, boston branding, boston marketing, Boston public relations, branding, mobile marketing, PR 2.O, public relations, SEO, Social Media
Welcome to Heat, the official blog of The Leader in New CommunicationsTM – 451 Marketing! If you are unfamiliar with us, I will fill you in:
Back in 2004, a couple of interactive marketing veterans named AJ Gerritson & Nick Lowe recognized a paradigm shift in the world of marketing, advertising & public relations. Rather [...]
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