The LinkedIn Answers section is a great tool to gain brand visibility. In this section people post questions about various business-related topics. People looking for information or advice, ask questions that are organized into categories such as Finance, Management, Marketing and Sales and other topics related to business operations.

To get the most out of the Answers feature, you should check relevant pages regularly for questions you can answer with your specific expertise. On LinkedIn, it’s important to give valuable insight in order to receive recognition and positive return. The more thoughtful insights you can offer, the more trustworthy you and your brand will become. Your company will become a trusted leader in your space and prospective clients will look to your company for their business needs.

If one of your answers is selected as a “Best Answer” or “Good Answer” by the person who posted the question, the recognition will show up on your profile. Users who were awarded the most “Best Answers” in a particular category show up in a prominent list on that category’s home page. This is a great way to gain visibility on LinkedIn and demonstrate expertise.

LinkedIn is a useful social networking tool for attracting prospects and building a trusted brand identity. The more value you can add to a conversation, the more likely it is that you will be remembered and people will want to use your services. It’s important to be honest and helpful on LinkedIn; the business will follow.