— Pampan Zhang (@pampanallday) July 15, 2014
Yesterday, I attended Boston Women in Finance’s Tweeting with the Stars event at The Algonquin Club, where our EVP of PR Karyn Martin, along with The CFO Roundtable Executive Director Becky Blackler and HubSpot Content Strategist Brittany Leaning, shared their best practices for how to get the most out of Twitter.
On Thursday, June 26, 451 Marketing hosted “Doing Business in Boston – A Conversation with Mayor Walsh,” where Mayor Martin Walsh and dozens of executives from Boston-based companies were in attendance.
Staying competitive in today’s market can pose a challenge to many companies. But really, it’s not that hard to stay at the forefront of your customers’ minds. Just give them what they want. Follow these steps and you will be well on your way to being an unforgettable and sought-after company!
1. Online Presence: Duh, this is 2012. How do you expect to attract customers if you can’t even be found in a Google search? It’s important for your company to be found online and in order for that to happen you need to start practicing a few basic marketing techniques: SEO & social media. Your customers are on Facebook. If you’re not, you are missing opportunities.
2. Interaction: Ok, so you’ve created a Twitter account, optimized a press release, and developed a Facebook ad – what now? Use your social media platforms to engage with your audience through discussions, comments, and promotions. Develop a company voice and personality by asking questions and responding to comments. Promote your press release on your website. Interaction promotes engagement. Engagement enhances relationships. Relationships turn into business! Cha ching!
3. Edginess Factor: What makes your company different from a competitor? This is key in distinguishing your brand and separating yourself from the crowd – aka competitors! Be unique!
4. Innovative: You’ve heard it before, we’re going to remind you again… Be a leader, not a follower! Brainstorm and develop ideas that will be new and exciting. Whether that means developing a new tool, or simply having a catchy slogan. Think outside of the box!
5. Relationships: We’re going old school with this one. Relationships are so vital to any business no matter the industry. Customers like to have a connection, feel appreciated, and most importantly respected. Show your customers that you care. These things don’t need to cost money. Budget friendly customer appreciation ideas can include a Facebook contest, telephone call, dropping by to say hi, or even an email thanking customers for their continued loyalty and business. Use a combination of traditional and digital tactics to stay relevant and real. It’s not rocket science – treat others how you want to be treated.
Time to rate your company. 4 out of 5 is good, but not enough. Anything less and you’ve got work to do. How does your company match up? Do you find some some of these strategies to be easier than others? Which ones present challenges to your company?