On Wednesday Morning, 451 Marketing’s Chief Social Media Strategist, Joselin Mane, lead a workshop at the Westin Copley Place. The subject: Twitter 101 for Business. In case you missed it, here are a few pointers that attendees took away from Joselin’s presentation.
Why is Twitter important for businesses?
There are a lot of ways that brands can benefit from a presence on Twitter, but Joselin mentions that Twitter serves to “expedite the relationship-building process.” It’s a chance for customers to have conversations and learn from the company – and vice versa.
What should companies (or brands or personalities) include in their Twitter page bio?
“Keywords. The same keywords that you would use to optimize your website and content for search can optimize your brand for search on Twitter.” Also, make sure to include a link to your company’s website. Sounds obvious, but it’s a little thing that can extend the user’s experience and get more traffic on your site.
How can you get specific people or companies to follow your brand?
“Acknowledge content or brands.” It has been proven that people who only talk about themselves on have less followers. On the flipside, if you talk about others or share their work (while crediting them) on Twitter, it can have a positive effect. “It’s a game of reciprocity – I scratch you’re back, hopefully you scratch mine.”
How can a company ensure that people identify with their brand on Twitter?
Identify the individuals within the company who are sending out tweets. “An individual within a brand can have much more influence” than the company on its own. If people see the face of the people they are communicating with, they are more likely to make a connection with that brand.
AJ Gerritson, 451 Founding Partner, also offered a helpful tip:
You can actually use the Favorites feature on Twitter to showcase client feedback. “By favoriting positive mentions of your company or brand, you essentially have your favorites serve as a testimonials page.”
Do you have any more pointers for businesses using Twitter or social media in general? Let us know in the comments section below, we love to hear from you!
