The number one goal of content marketing is to create and distribute valuable, relevant and consistent content that will attract and acquire a clearly defined audience.
So you have read our whitepaper and already started your content marketing efforts. You have created a great video, planned 2 webinars and cranking out blog posts every week and are tracking the analytics on each. So far though, you haven’t been getting much traction on any of them. This is where the old adage “build it and they will come” falls flat on its face.
Made it past week one of 2014. For the 45 percent of you who make New Year’s resolutions, according to a recent University of Scranton survey published in the Journal of Clinical Psychology, that means you are one week closer to the new you you’ve always envisioned. But why stop at just you?