451 Heat » Fan Pages http://451heat.com Just another WordPress weblog Wed, 08 Sep 2010 20:27:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 What would Facebook’s location-based feature mean for Fan Pages? http://451heat.com/2010/03/29/what-would-facebooks-location-based-feature-mean-for-fan-pages/ http://451heat.com/2010/03/29/what-would-facebooks-location-based-feature-mean-for-fan-pages/#comments Mon, 29 Mar 2010 21:19:00 +0000 cristinalepore http://451heat.com/?p=1188 In keeping with the social networking theme of 2010, Facebook hinted the site soon will allow people to post locations in addition to status messages. In a blog post on Friday, Facebook’s deputy general counsel, provided only a couple details about how the places feature would work, but did confirm that the social networking site is developing features that use people’s locations.

If the location feature integrates Facebook Fan Pages it could have very interesting results for businesses on the social networking site. The feature could make Fan Pages for businesses (i.e. restaurants, salons, bars, etc.) more valuable in terms of generating awareness, driving more engagement and appearing more frequently in Google’s Place Pages or Yelp’s listings.

Tagging an update or post with a venue that has a Fan Page, may also allow a user to attach comments/reviews and photos to the venue’s Fan Page. Location-based posts will drive more traffic to Fan Pages and create more engagement between businesses and clients. If the feature is designed to include Fan Pages, I think we’ll see a huge increase in the amount of Fan Pages on the site.

It’s rumored that Facebook will make the official announcement regarding the location feature at the annual f8 conference on April 21st.

How do you think Facebook plans to integrate locations into status updates? How is Facebook going to make its location-based feature different? Tell us what you think Facebook should do!

]]> http://451heat.com/2010/03/29/what-would-facebooks-location-based-feature-mean-for-fan-pages/feed/ 6 The Olympic Games and Facebook http://451heat.com/2010/02/16/the-olympics-and-facebook/ http://451heat.com/2010/02/16/the-olympics-and-facebook/#comments Tue, 16 Feb 2010 22:27:52 +0000 cristinalepore http://451heat.com/?p=1073 The Vancouver 2010 Olympic Games is the most recent big event to use social media to connect with millions of fans across the Web. The IOC set up an official Olympic Games Fan Page on Facebook for Fans to stay updated on Olympic events and to promote contests. The Fan Page has just under 1.5 million Fans, many of whom are active contributors to the page.


Let’s look at a few of the ways the International Olympic Committee (IOC) is using Facebook to promote the Olympic Games and engage with Fans:

  • The IOC uses the Fan Page to post videos and photos of the events, promote events and games, and to provide Fans with links to Olympic athletes’ pages.
  • The Fan Page promotes engagement by allowing Fans to post comments on any status update, or wall post the IOC puts up, and the IOC often responds to those comments.
  • The official Fan Page includes a Photo Contest for Fans to submit their coolest photos from the Games and enter to win tickets to events.
  • The Mini Games feature is a great promotional tool as well. This feature allows Fans to play short video games with each other, and it promotes the official Olympic Games video game.

The IOC uses Facebook in some original and creative ways. Do you think more events will use Facebook and other social media for promotion and engagement? In what ways? We’d love to hear your thoughts!

-@cristinalepore

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