Many critics chide social networking services for making our generation a more reclusive one, due to the fact that all social interaction is now possible online. However, one of the latest trends in social networking defies this; location-based services (LBS) are the latest and greatest addition to social networking and have blown up the in [...]

Friday, April 16 has been officially designated “Foursquare Day,” or at least the company put its support behind this simple idea of some Foursquare users. The reason tomorrow is the selected date is “since four-squared equals 16, it would be great to check into Foursquare [and create Foursquare Day] on the 4th 16th of the [...]

I LOVE guerilla marketing, street promotions and any form of alternative marketing. I am not really sure why I do. Maybe, it’s because there is an opportunity to connect in person with someone who represents the brand? Maybe, it’s because I love out-of-the-box thinking, or because it spices up my day?
In any case, these are [...]

By AJ Gerritson (@ajgerritson)
I am excited to see where this year brings the mobile marketing industry and marketing in general. Most especially, I am excited to see the continued emergence of smart phones and the impact they will have on consumer behavior. Currently, smart phones are being used by 1/5 of the mobile market, there [...]