Posts tagged Google AdWords
Pointers on Building a Keyword List for Your Google Ads Campaign
A good keyword list should stay between 5 to 20 keywords for each ad group. An important point to note is that you shouldn’t create keywords that overlap with other ad groups in your campaign.
Psst: Google’s Stalking You
Last week Google launched AdWords’ Remarketing, which is basically a new way for a company to stalk a potential customer with an ad until she caves and buys. It works like this: A potential customer followed an ad from a paid Google search listing, but while on the page of that site, she decides not…