We all know the adage, “A picture is worth a thousand words”. When 90% of information transmitted to the brain is visual, it’s not hard to agree. With cover photos, profile pictures, timeline images, pins and more, social media platforms seem to agree. After all, ROI Research found in their 2012 study it’s the pictures users take and share that they enjoy the most for online social engagement.
Photos have become one of the default modes of sorting and making sense of all the information we’re exposed to in the digital era. The problem? As any social media manager can attest, when it comes to posting your visual content across multiple platforms, one size does not fit all. What looks incredible as your Facebook cover photo most likely will not translate quite the same as a Twitter header image.
How do you keep up with optimizing your images to look their best no matter where they live? We’ve got you covered.
We’ve gotten together to create 451 Marketing’s ULTIMATE Social Image Sizing Guide – our easy to read, ready to print infographic series with guidelines for the social media platforms you use the most. This comprehensive guide includes sizing details for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube.
Download it free and print it out for your desk. We already have.
Download the full guide here.
Top Story: Facebook to Launch App Center (in attempt to take over the world!)
As if there aren’t enough apps in the world already, Facebook decides to close a self-described gap written into its IPO by launching App Center, a center for applications that will run within Facebook, iOS, or Android devices. The App Center is set to open in the next few weeks.
Facebook is modeling their App Center after Apple’s App Store and Google Play as it will be a single location for apps that are submitted by developers and approved by Facebook. However, Facebook is not planning to directly compete with these existing app worlds. Facebook will actually refer users directly to Apple or Google to install the app.
When you download an app, App Center will determine which device is making the request and then direct you to the appropriate store. A requirement, however, is that apps have to be authenticated through Facebook, resulting in a single sign-on and integrated platform. So, though you might download to your iPhone, you will never really be leaving Facebook and the social network will be a part of every mobile app.
This launch is no trial and error for the social king. Even though you’re not buying directly from Facebook, you are using your Facebook login and the more users Facebook has, the more data Facebook gains on its users and the more targeted its advertising can be. So, every time a user logs in to an app using Facebook, it means they are not logging in elsewhere, and can keep other networks from expanding.
So in a nutshell, Facebook will not actually be selling apps, but pointing you to mobile apps on Apple and Google as well as pointing you to free web apps that use Connect (Pinterest & Spotify). Sounds friendly, but this move is a well devised plan for control of the social web.
Be honest – will you continue using apps the way you have been or will you get sucked in to the Facebook conquest?
Under the Radar: Social Media is as Good as Sex?
And they say staying behind the computer won’t be any good for your social life. A study recently released says that posting on social media platforms like Facebook can actually feel as good as sex. So, maybe that’s a little far-fetched, but the science actually makes sense. The study was led by two neuroscientists at Harvard and the New York Daily News reported on the findings, which revealed that people feel good when they talk about themselves. And that’s exactly what many are doing on social media.
While we already knew users like to talk about themselves on social media, it’s being reported that 80% of social media is devoted to people talking about themselves. In “real life,” people only talk about themselves 30-40% of the time. So, how does this relate to sex or a really good meal? Well, according to the article, “…humans so willingly self-disclose because doing so represents an event with intrinsic value, in the same way as with primary rewards such as food and sex.” So, self-disclosure triggers a response in the pleasure region of our brains, which means posting on social media platforms has the same effects as sex or a delicious meal.
And it goes even further than that. People enjoy talking about themselves so much, the study found that they’d actually give up cash-rewards for the opportunity to self-disclose. But we want to know if they’d actually give up sex or a four-course gourmet meal for the chance to send a few tweets or Facebook posts about how much traffic they’re sitting in on the highway.
While the study makes sense, it makes us wonder about all those people who use social media for so much more than self-disclosing. We spend much of our time on social media clicking on links put out by the people we follow and sharing and interacting with them in ways that we don’t have an opportunity to do in real life. In fact, we’d much rather do this than talk about ourselves on social networks. Of course, we’re getting pleasure from doing this, but is it the same kind of pleasure the study references?
Do you feel a rush when you post about yourself to Facebook or other social media platforms? What would you give up for the opportunity to post about yourself?
Around the Hub: Red Line, Next Stop Employment
This story has been the buzz around our office, so we thought we’d share it with you. A Digital Media Manager at CampusLIVE (our neighbors upstairs!), Jack DeManche’s creative resume in the shape of Boston’s T map has gained him attention both online and off. While many people aren’t fond of Boston’s subway system, Jack’s resume has been a big hit – just another example of creativity in the job market.
The creative piece works well for a candidate seeking a job in the digital space (maybe not so much for landing a position at an investment bank). Each train line represents a different area of experience or skills, and social media platforms are seamlessly integrated.
The lesson? Keep employers on their toes. They get countless resumes and cover letters that all look the same- if you have creative skills, showcase them!
Tool of the Week: Easel.ly Put Together Your Own Infographics
Infographics are hot right now. But I think you already knew that. They don’t just show up on social media news sites anymore, but in national publications and all types of other media. Lots of companies want to create their own because they are visually appealing, fun to share, and most importantly; actually give out information.
People are often overwhelmed because they don’t want to pay a graphic designer to actually create one, and that is where Easel.ly comes in. They let you actually create your own infographics with their design program. You can choose from a few familiar infographic templates, or build your own from scratch.
They provide a number of objects, such as shadow people and arrows. As it is still in beta though, the objects they provide and number of templates are still fairly low, and you cannot choose any background colors yet. Even with limited beta functionality it really does allow for a fast and easy way to create a fun infographic.
Here is one I created, obviously I am no designer, but I was able to insert images and objects and create this simple little cycle infographic in about 10 minutes. With some time and strong images (and hopefully some improved functionality and templates from Easel.ly), this could turn into a great free tool for marketers and companies who want to create an infographic on a tight budget.