With updates happening as frequently as you Snapchat your best friend, it’s no surprise that the social media industry is constantly evolving. When it comes to business, updates are more than just a cool new feature – they’re crucial for reaching the right audience. With the title of the fastest growing social network, Instagram has had its fair share of changes, which are equally, if not more, important than other social platforms because of its rapid and maintained growth. While you’d probably rather spend your days watching this evolution of social media, it’s not realistic, so compiled below is a cheat sheet on the most recent updates, and what they can mean for you. (more…)
Top Story: WDBJ On-Air Shootings
As you most likely have already heard, tragedy struck during a live television interview on Wednesday. Two WDBJ Virgina employees, Alison Parker and Adam Ward, were shot and killed by former disgruntled coworker, Vester Flanagan. (more…)
With more than 300 million monthly active users and nearly 70 million photos shared each day, Instagram has become an important aspect of any social marketer’s strategy. Until recently, Instagram has restricted advertising capabilities to larger brands such as Coca-Cola, Samsung and Dove. In spring 2015, the platform announced they’d be expanding ad availability to brands of all sizes within the coming months, while also introducing new advertising formats and more relevant targeting. So what does this mean for your brand?
With more than two billion active social media users around the world, job seekers are increasingly using platforms like Facebook, LinkedIn and Twitter to search for employment. According to a recent Jobvite study, 21% of “social job seekers” have found their “favorite or best” job through online social networks like Facebook, LinkedIn, or Twitter.