The 451 Marketing Summer: An Intern’s Insider View

the internship

When summer finally rolls around, many people jet off to beaches and vacation spots to soak up the summer sun and take a much-needed break. If you’re a college student like me, however, chances are you haven’t seen much of the sun at all this summer because you’ve been working in an air-conditioned office sprucing up your skills at an internship.

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And, yes—We’ve all heard the intern horror stories. From fetching coffee and running countless errands to making copies and staring at an excel sheet for eight straight hours, an internship seems like a dreadful way to spend your summer, right? Not at 451 Marketing. Interning at 451 Marketing provided me with an invaluable experience, allowed me to learn the ins-and-outs of promoting an agency, and helped me better realize what I’d like to do in the future.

 

As a marketing intern here, I’ve had the opportunity to experience the day-to-day working operations of an agency that takes their integrated communications approach to heart. From contributing to social media feeds to assisting with events, from researching industry best practices to story ideas for this blog, I was challenged to exercise my writing skills, learn about current trends in digital marketing, and gain insights about which types of social media posts attract the most attention. The internship overall provided a great insight into the growing field of content marketing.

 

One of the best parts about being a marketing intern here was working closely with the small but ambitious marketing team. As soon as I started, I immediately felt like I was a part of the team and never felt as though I was handed assignments just to kill time. From Twitter to whitepapers, I felt that the scope of the projects I was able to contribute on had a tangible impact.

experience

From my internship, I have learned about the importance of collaboration. I am currently working with a few other interns on the social media team to develop a new social media strategy for 451 Marketing. This project is showing me that teamwork is vital in the marketing world, and ideas can come together to create a great end product. Seeing how different teams in the agency work together shows how putting different heads together is an essential part of this industry. We’ll also be presenting our findings to some of the agency, so it’s a good way gain presentation experience.

teamwork

Another aspect of my internship project is researching competitors, trends, and statistics and learning what works and what doesn’t.  Completing this research provides greater insight into how an effective strategy is born. I’ve learned that you always need to be aware of what is going on in the industry and what other companies are doing if you want to be successful.

 

Aside from the work material aspect, 451 Marketing has been an inspiring environment to work in. You can tell off the bat that the agency is like a team and far from bureaucratic. Everyone is friendly, hardworking, and collaborative. You’ll hear people bouncing ideas off each other, sharing weekend stories, and pushing each other to produce their best creative work.

 

As my time winds down at 451 Marketing, I can say that I am happy with my internship experience and feel that I have learned a lot. I aim to keep learning more about marketing and building my experience for all future endeavors.

Favorite Thing About 451: The opportunity to work with a fun, hardworking, and growing company

Surprised by: The fancy free food at Boston networking events (yum!)

Funny Story: The time I spent about an hour running in and out of all the local pubs in the middle of the afternoon looking for a bunch of copies of The Irish Emigrant.

Advice For future interns: Get as involved as possible and don’t be afraid to ask questions!

 

*Written by Marketing intern Kara Niland, Communications major at Boston University (class of 2014)

Top Ten Reasons We’re Not Hiring You

Selection-and-Hiring-Page_Pic-3With millions of Americans on the market and the economy still not back to its glory days, the job hunt can feel like a journey of endless rejection and defeat. You’re sending out your resume and cover letters left and right. You might even have interviews. But, you just are not getting hired for an internship or a full-time role. Why is that?

We gathered together a list from our co-workers here at 451 Marketing of the top ten reasons we don’t move forward with a candidate.

10. You show up in short shorts or an inappropriate top. First, this is Boston. Ten out of twelve months of the year, it’s way too cold for that. Second, if you don’t look like you are a professional, we won’t see you as a professional.

9. You claim to know someone in the company who has no idea who you are. At best, it’s confusing. At worst, it’s just creepy.

8. You were extraordinarily late or missed the interview and didn’t give us a heads up beforehand. First impressions are what interviews are all about. You don’t want unreliability as our first impression of you.

7. You didn’t research anything about the company before you came in for the interview, so when we ask, you know NOTHING about us or the services we offer.

6. You applied to a position requiring x number of years in the industry, and you have none. If you’re not qualified for the job, we can’t hire you for the job.

5. You tried too hard to quantify your experience with arbitrary numbers and graphs. If your layout is more impressive than your experience, we’re McKayla Maroney.

4. You told an overly dramatic life story in your cover letter – TMI! You are persuading us to give you a job, not your own Lifetime movie.

3. You didn’t attach your resume. What have you done? Actually, though, we have to see your experience.

2. You misspelled my name, or worse addressed your cover letter “To whom it may concern” when it clearly lists the hiring manager on the website. You can’t expect us to see you as someone if you don’t see us as someone.

1. The number one reason we won’t be hiring you? You referenced the wrong company name in your cover letter. If you’re applying to OUR company, we want to see OUR name. You wouldn’t want to see your friend’s name on your birthday card, would you?

As with any company, we are looking for the best of the best. Make it tough on us to let you go. Don’t overlook these simple considerations that truly do make the difference between one glance and a second look.

Ultimately, we want to be able to be sure about two things before we hire you. Are you right for the job? Do you really want to work here? If the answer to both is a definitive yes, then chances are – we’re going to hire you. It’s not rocket science, so take a look and see if you’re a culprit of any of the above.

The list doesn’t stop here, but it’s a start. Each step in the right direction gets you that much closer to where you want to be. Keep it up, and you will get there. Simple as it sounds, it comes down to this – Be honest, be smart, be you. Check out these cool visualizations for more job hunt advice.

Did these tips help? Are there others that should have made the cut?