So how do you create an event and make sure your prospects attend? We’ll tell you…

Step 1: Visit the Events page from the LinkedIn homepage and click on “Add an Event.”

Step 2: Next you will see a page with a detailed event form to complete. Start filling it out!

• Be sure to create an accurate and compelling title for the event. You want to engage your audience a leave them with a good first impression.

• Fill in the additional details.

• Include information on where the event will take place as users like to search by location.

• Confirm that you are the event organizer so that you can edit the event at any time.

Step 3: Click on “Add More Details.”

• Do not skip this part! This is important because the drop-down menu will offer you more ways to promote and describe the event. The different options help you generate awareness among prospective clients.

Step 4: Add a detailed description.

• Describe your event in detail. You want members of your audience who view the event page to understand what you’ll be addressing at the event and why it’s important for them to attend.

Step 5: Next, choose an event type and industry.

• This is important for prospects that search by event categories (industry verticals, webinar vs. seminar, etc.).

Step 6: Add keywords.

• The keywords reflect when and where your event will pop up in searches. Add relevant tags and make sure that the keywords you choose to use are terms your prospects typically search for on LinkedIn. You may use up to 20 keywords.

Step 7:  Next, fill in who should attend the event.

• Include the typical titles of the individuals you would like to attend from a  prospective company, as well as titles of people who would be generally interested in the content.

Step 8: You’re almost done! Click Preview and make sure the info is correct.

Step 9: Publish the event.

• You can edit at any time.

Now you’re ready to start planning your next event on LinkedIn. What are your  experiences with LinkedIn events? Share them with us!