As PR professionals, we’re constantly looking for ways to connect with reporters and to secure placement for our company and clients in the most relevant publications. It can be difficult (that’s why we have jobs), but the following study gives us some interesting results that could potentially help us do our jobs more efficiently.

Middleberg Communications [...]

If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section.

The LinkedIn Answers section is a great tool to gain [...]

Do you have a conference, seminar, webinar or other business event coming up? Do you want to make sure the right people hear about it and, more importantly, attend? LinkedIn Events present an effective and easy way to generate awareness for your upcoming sessions and ensure you are promoting the information to prospects.

So how do [...]

By @ajgerritson
When I was 11 years old, I remember moving into a new neighborhood with my family during the summer. I didn’t have any friends, I didn’t know where the other kids would meet and play and it was kind of a daunting experience (although, an 11 year old would never say the word “daunting” [...]

The 451 Heat team is excited to announce our new LinkedIn Q & A series! In this series, we will gather frequently asked social media questions on LinkedIn and answer them here on our blog. We hope you find this helpful. Part 1 features this week’s top four LinkedIn questions about SEO, Facebook, measurement of [...]

With over 45 million users representing more than 130 different industries around the world, LinkedIn is one of the fastest growing networking sites on the web. The best part about the site is that it enables users to build their professional profile and expand their network by making strategic connections, seeking recommendations from colleagues and [...]

Although social media may seem to belong to teenagers and early 20 something’s, it has become widely adopted across all generations.  Online social network acceptance by American adults has grown by more than 400% since 2005 (courtesy of PEW).  Among the most intriguing adult demographics are the Gen Xers (those born between 1960-1979).
Gen Xers use [...]