Posts tagged marketing
Is the Early Release of Super Bowl Commercials Beneficial?
With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…
5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Tips for a Successful Tablet Marketing Strategy
This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in…
Social Media Becomes More Social: My 2011 SXSW Experience
Every year, technology innovators and early adopters from around the world converge upon the city of Austin, Texas for the South by Southwest interactive festival (the first in a series of festivals focused on interactive technologies, music, and film, respectively). This year, the 20,000 in attendance represented a veritable who’s who of Social Media and Digital Technology. Surprisingly, it was my first year attending the festival, but it more than lived up to the hype.
AJ Gerritson talks Integrated Marketing on The CMO Advantage
On Friday, Jan. 28, AJ Gerritson appeared on The Pulse Network’s “The CMO Advantage” to discuss integrated marketing with the show’s host, Ed Gaskin. Below is the video of the show. Please let us know what you think!