Nearly all businesses are using social media marketing in their marketing plans. Social media marketing is a hot topic that is increasingly popular. College grads are expected to understand every aspect of social media as they enter the workforce. The problem with this is that many colleges have not established social media courses designed [...]

We have entered into an age where almost everyone depends on the Internet to support his or her daily needs. Whether it’s to look up directions to a new restaurant or to chat online with an old friend, we’re constantly using the Internet. Let’s face it; we’d be lost without the web. It’s interesting to [...]

Nielsen ratings have been the industry standard for determining TV ratings for years, but in today’s powerful social media landscape, Nielsen ratings are becoming increasingly outdated.  Consumers are viewing TV online, and therefore, new measurements are being developed. SocialSenseTV is a measurement tool that monitors billions of interactions on blogs, social networking sites, discussion forums [...]

Last week Google launched AdWords’ Remarketing, which is basically a new way for a company to stalk a potential customer with an ad until she caves and buys.

It works like this: A potential customer followed an ad from a paid Google search listing, but while on the page of that site, she decides not to [...]

Recently I’ve seen bloggers/writers focus on both “grown up” social media that is based on sound strategy and companies that are better staffed for tackling different social media initiatives. (See Mack Collier’s recent post “Is social media growing up”)
Over the last 6-12 months, many organizations added a social media strategist or social media director to [...]

The Holiday season is underway and Thanksgiving will be here before some of us even had a chance to think too much about it. That’s never a good thing during the one time of the year that you should be ready to express how thankful you are for what you have (instead of complaining about [...]

The 451 Team compiled the following list of the top social media strategists. We admire their work and look forward to what they’re going to come up with in 2010. This is not a comprehensive list of the great social media strategists out there, so we invite you to contribute with the names of any [...]

The 451 Heat team is excited to announce our new LinkedIn Q & A series! In this series, we will gather frequently asked social media questions on LinkedIn and answer them here on our blog. We hope you find this helpful. Part 1 features this week’s top four LinkedIn questions about SEO, Facebook, measurement of [...]

Commercial printing, digital printing, desktop printing, online vendors…. Arrg! How many times have you found yourself in this quandary: You have to print something, you have a deadline looming and marketing people are either unavailable, or non-existent? Here are a few rules of thumb to follow to get the best quality printed product on time [...]

Recently, I was speaking to an industry group that hasn’t really done much with social media as a whole. It’s really not the group’s fault; this industry just happens to be heavily regulated when it comes to its communication to investors and end-users. But not surprisingly, as end-users have become increasingly active on these channels, [...]