Know When to Hold ‘Em and Know When to Fold ‘Em



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Kenny Rogers taught the world an important lesson with his famous line from the song “The Gambler.” As marketers, we are constantly pushing our clients to put time and resources into strategies that “work amazingly well” over things that just “work okay.” Thankfully today there are so many data-driven ways to measure success. Stop investing in programs just because “that’s the way we’ve always done it” and reinvest in programs that will yield a solid ROI and create connections to your brand.


What Instagram’s Newest Advertising Capabilities Mean for Your Brand



With more than 300 million monthly active users and nearly 70 million photos shared each day, Instagram has become an important aspect of any social marketer’s strategy. Until recently, Instagram has restricted advertising capabilities to larger brands such as Coca-Cola, Samsung and Dove. In spring 2015, the platform announced they’d be expanding ad availability to brands of all sizes within the coming months, while also introducing new advertising formats and more relevant targeting. So what does this mean for your brand?