Posts tagged mobile marketing
How Social Media Enhanced the Academy Awards
The 84th annual Academy Awards was a chaotic event to say the least. Between Sacha Baron Cohen dumping “Kim Jong Il’s ashes” on Ryan Seacrest’s designer suit, the cast of “Bridesmaids” presenting their Martin Scorsese drinking game, and J.Lo’s debatable wardrobe malfunction, viewers gave up their regularly scheduled Sunday night programs to see what other…
Tips for a Successful Tablet Marketing Strategy
This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in…
Using QR Codes for Your Business – Do’s and Don’ts
QR codes are everywhere – on buses, flyers, shirts, banners – if it’s printed, it’s likely to have a QR code attached to it somewhere. Although it’s not a new technology (the “Quick Response Code” was initially used in Toyota manufacturing in 1994), the popularity of the QR code is growing at an astonishing rate.…
Has M-Commerce Finally Arrived? Consumers, Technology and What the Digital Wallet Means for You
During #FutureM week, Karyn Martin (@karynmartin) and I attended a session on the future of mobile commerce as part of the week-long conference here in Boston. The panel featured representatives from major players in the mobile landscape, such as John Caron (@jcaron2) of Modiv Media, David Chang, (@changds) of WHERE, Ron Elwell (@ronelwell) of Shopximity,…
451 Marketing and SCVNGR Host Winter Party
451 Marketing and SCVNGR hosted a Winter Party last night at the Hard Rock Cafe in Boston. 200 guests joined the companies for a fun night of networking and dancing to ring in 2011. The event was sponsored by Harpoon Brewery and Triple Eight Vodka. Below is a picture of 451 Marketing Founding Partner, AJ…