#FutureM 2011: Events We’re Excited to Attend


#FutureM.  If you’re a marketing professional in Boston, this week-long mega-conference is a must.  With more than 50 events in Boston, Cambridge, and beyond, it’s a chance for thought leaders in the area to discuss current trends and what they forsee as the future of marketing in Massachusetts.  That being the case, several members from the 451 Marketing team will be attending an array of events.  To kick off the week, I asked them to tell us about their top picks for events at FutureM 2011.

Max Silver, Social Media Specialist (@maxesilver)

Pick one?  Can’t do it.   But if I have to narrow it down to two, here are my choices.

First, “Mastering Rich Media Mobile Advertising.”  I can’t wait to hear more insight on the fast-evolving industry of mobile advertising, particularly because the integration of rich media on mobile will lead to the ability to increase effectiveness of geo-location marketing.

Second, “Strategies for Captivating Customers and Extending Brand Value Across Digital Channels” AND “Creating an Integrated Customer Experience Across Channels.”  (Well, I guess that makes three.  Sorry.)  These two events are especially interesting because there are a lot of brands who do a great job on one platform, be it Facebook, Adwords, their website, etc – but not many companies have created a truly integrated experience across all platforms.


AJ Gerritson, Founding Partner (@AJGerritson)
I am really looking forward to FutureM Opening Night.  The entire week is a testament to the incredible talent in and innovative spirit of the Boston business community.  This will be a great kick-off to the week and an awesome opportunity to network with fellow marketers.





Karyn Martin, Public Relations Senior Account Director (@KarynMartin)

I’m very interested to hear the panel discussion on, “Has M-Commerce Finally Arrived? Consumers, Technology and What the Digital Wallet Means for You.” The mobile wallet space is like the Wild West right now- there is so much money to be made for the companies that get it right, first and convenience to be had for the end consumer. But what are the risks in storing all of our sensitive personal data on our phone? And what’s the timeline for when I can leave my wallet at home? As someone who indulges in retail therapy regularly- can’t wait to hear what this panel has to say!


Halley Sheffield, Marketing Manager (@HalleyAlice)

I’m really excited for “The Psychology of Social.” I was a Psychology Major in undergrad and have always been fascinated in what motivates people to act – that’s why I’m in Marketing.  I have made a lot of assumptions about what makes people tick in the Social-sphere and want to see the science and numbers behind the behaviors.



Elizabeth Bond, Project Manager (@elizbond)

I am looking forward to “Creating an Integrated Customer Experience Across Channels.”  I am currently working on a master’s degree in Integrated Marketing Communications, so naturally I am interested in any opportunity to explore IMC further.  In addition, as a member of the creative team at 451 Marketing, I am always interested in learning more about cross-media marketing campaigns.  Currently, we work hard to develop targeted campaigns that span various media channels, like direct mail and online.  I’m excited to see what this event will teach us about customer communication across online media platforms to help us grow in that area.



Laura Christo, Public Relations Account Executive (@LauraChristo)
I’m excited about attending “Massachusetts: The Future of Marketing is Here.” Born and raised in MA, I’m proud to be from and live in a state that is such a hotbed for technologies that are redefining the practice of marketing today and that I have so many like-minded people right in my backyard.





What events are you excited for during this week’s #FutureM week?  Let us know in the comment section below!

451 Marketing and SCVNGR Host Winter Party

451 Marketing and SCVNGR hosted a Winter Party last night at the Hard Rock Cafe in Boston. 200 guests joined the companies for a fun night of networking and dancing to ring in 2011. The event was sponsored by Harpoon Brewery and Triple Eight Vodka.

Below is  a picture of 451 Marketing Founding Partner, AJ Gerritson and SCVNGR Founder, Seth Priebatsch.

Here’s a fun video of the founders greeting and thanking guests for attending the event!

Were you able to join us last night? Have a good time? Tell us about it!

Tomorrow (April 16th) is “Foursquare Day,” the first Global Social Media Holiday

Friday, April 16 has been officially designated “Foursquare Day,” or at least the company put its support behind this simple idea of some Foursquare users. The reason tomorrow is the selected date is “since four-squared equals 16, it would be great to check into Foursquare [and create Foursquare Day] on the 4th 16th of the year, otherwise known as 4 / 16 or April 16th.”

Foursquare Day, the first Global Social Media Holiday, will be celebrated across the world in over 100 major cities. Foursquare Day founders are enticing users to attend special Foursquare Day events, by promoting special offers at venues and the likelihood of attendees earning a Swarm badge. Foursquare is rumored to be offering a brand new badge, The Foursquare Day badge, for the occasion as well. It’s unclear what exactly you would have to do to earn the badge, but it would probably include checking in at one of the designated Foursquare Day party venues during the designated times.

Rumored Foursquare Day Badge

If you’re in Boston, drop into The Good Bar for Boston’s Foursquare Day Party between 6pm and 9pm tomorrow night and meet some fellow Foursquare users.

What do you think of this idea? Do you think other companies will use this idea in event marketing? What else could companies do with Foursquare?

Thinking about Facebook Changes

Last night I was catching up on some Facebook notifications, checking up on some old friends, looking at my upcoming events, etc., and I got to thinking about how much Facebook evolved since I first started using the social networking site.

I remember when I updated my Interests at least once per month, was invited to events by non-promoters, didn’t have to sort through twelve page suggestions every day and could write on someone’s wall without worrying about it showing up on mutual friends’ news feeds. Those are definitely some things I miss, but I enjoy some of the new features as well. Now, the design is more user-friendly and search results are far more comprehensive. I can comment on other people’s wall posts and I can block certain parts of my profile from certain people. The site is certainly different.

I think it’s interesting how much social networking sites change in a short period of time and I’m excited to see what comes next. I’d assume a lot of the social networking sites will focus on mobile integration in 2010. What do you think? What’s next for social networking sites like Facebook?