For part four in our series of “451 Heat 1-on1’s,” we spoke with the General Manager of New Media Marketing Labs, Justin Levy. Justin, based in Boston, helps businesses understand the potential of new media marketing, including how to use social media tools like blogs and community platforms to listen to clients and drive business [...]
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InterviewsTags:
Blogs, chris brogan, Facebook, justin levy, marketing, new media, New Media Marketing, Social Media, social media tools
Steve Rubel of Edelman Digital recently wrote an article for Fast Company reporting that people are spending a record amount of time on social networking sites: Twitter and Facebook, etc.
These sites are so attractive of course because they offer streams of brief information updates. Because these “pipelines” of brief status updates enable us to consume [...]
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new mediaTags:
marketing, new media, New Media Communications, New Media Marketing, Social Media, Social Media Marketing, Social Networking
Since its inception, Facebook has linked to user profiles through randomly assigned numbers in the URL (e.g., “http://facebook.com…id=592952074/”). While effective, the method has not allowed users to easily share links to their profiles with others. When copying and pasting a link was the main option, users often found themselves sifting through Facebook search results [...]
Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]
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451 Marketing, boston marketing, Boston public relations, business lead generation, Inbound Marketing, new media, New Media Marketing, online lead generation, Social Media
As we all turn a new page and start making plans for the coming year, those of us in marketing may want to reconsider this year’s online video strategy.
2008 was a landmark year for online video. Not only were 75% of the U.S. internet audience watching videos online, but the average online video viewer watched [...]
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