This morning I spent a few minutes moving bags filled with obviously unwanted phone books from our building’s entrance way. (See picture below.) As I moved the bags I couldn’t help but ask myself, “Who still uses these books? How much did they cost to print? How many trees were cut down to produce enough [...]
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The 451 Team compiled the following list of the top social media strategists. We admire their work and look forward to what they’re going to come up with in 2010. This is not a comprehensive list of the great social media strategists out there, so we invite you to contribute with the names of any [...]
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Social Media MarketingTags:
advertising, marketing, new media, public relations, Social Media, Social Media Marketing, social media strategists
For part four in our series of “451 Heat 1-on1’s,” we spoke with the General Manager of New Media Marketing Labs, Justin Levy. Justin, based in Boston, helps businesses understand the potential of new media marketing, including how to use social media tools like blogs and community platforms to listen to clients and drive business [...]
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Blogs, chris brogan, Facebook, justin levy, marketing, new media, New Media Marketing, Social Media, social media tools
Steve Rubel of Edelman Digital recently wrote an article for Fast Company reporting that people are spending a record amount of time on social networking sites: Twitter and Facebook, etc.
These sites are so attractive of course because they offer streams of brief information updates. Because these “pipelines” of brief status updates enable us to consume [...]
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new mediaTags:
marketing, new media, New Media Communications, New Media Marketing, Social Media, Social Media Marketing, Social Networking
Leading social media sites have been changing things up a bit lately, and have started the trend of offering verified accounts to certain individuals, businesses and other organizations. What is a verified account? It’s really simple: having verified accounts simply means the public can easily see if an account is authentic—in other words, that the [...]
Since its inception, Facebook has linked to user profiles through randomly assigned numbers in the URL (e.g., “http://facebook.com…id=592952074/”). While effective, the method has not allowed users to easily share links to their profiles with others. When copying and pasting a link was the main option, users often found themselves sifting through Facebook search results [...]
If you are an active member of the social media community, particularly here in Boston, then you undoubtedly know the name C.C. Chapman (@cc_chapman). A Co-Founder and Managing Partner of new media consultancy The Advance Guard, and an avid blogger and podcaster, C.C. specializes in helping brands to better understand the social web and how [...]
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Brand Ambassador, C.C. Chapman, Inbound Marketing, new media, Social Media, Social Media Marketing, The Advance Guard, Zappos
If you are a marketer for a B2B company and are considering contracting an agency to execute social media marketing initiatives on your behalf, you should look to agencies with expertise in B2B marketing. Most agencies that specialize in social media have a lot of business-to-consumer (B2C) experience. They identify clients’ target markets and use [...]
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Social Media MarketingTags:
B2B Marketing, B2B Sales, B2B Social Media Lead Generation, new media, Social Media & Sales Cycle, Social Media Agency, Social Media Marketing
One of our very own founding partners, AJ Gerritson, was featured in the most recent issue of Mass High Tech. Journalist Lynette F. Cornell compiled a piece that focuses on how some of the important skill sets that are honed by playing the game of rugby–leadership, team work, mental toughness and dedication–are easily transferable to the corporate boardroom. Take [...]
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Interviews
Quite often we receive this question from individuals that possess varied amounts of online savvy. Some have a solid grasp of how to utilize sites like Facebook and LinkedIn for personal and professional purposes, but they struggle to understand the benefits (and the “point”) of Twitter. Others are just confused about everything that is going on in [...]
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