Posts tagged new media
Is the Early Release of Super Bowl Commercials Beneficial?
With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…
Tips for a Successful Tablet Marketing Strategy
This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in…
FedEx Takes a Tumble
When I first saw this video of a FedEx employee throwing someone’s computer monitor package, I didn’t think there was much to it. I was dead wrong. Like my fellow members of the Y-Generation, there is nothing a like a viral YouTube video-turned-scandal to lift your spirits. However, even with all my psychic powers (that…
The Buzz on the New HARO
Almost every PR and marketing professional is familiar with HARO, the subscription newsletter service that shares queries from reporters and editors looking for sources for their articles. But not many are aware that since being acquired by Vocus in 2010, HARO has added a number of new service features. HARO recently hosted a webinar, “Build…
Has M-Commerce Finally Arrived? Consumers, Technology and What the Digital Wallet Means for You
During #FutureM week, Karyn Martin (@karynmartin) and I attended a session on the future of mobile commerce as part of the week-long conference here in Boston. The panel featured representatives from major players in the mobile landscape, such as John Caron (@jcaron2) of Modiv Media, David Chang, (@changds) of WHERE, Ron Elwell (@ronelwell) of Shopximity,…