Recently, while at an event, I had a discussion with a marketing director at a large law firm here in Boston. The subject of online lead generation was brought up and here was his knee-jerk response:
“We are not interested in online lead generation at the law firm, because we’re primarily a business to business law [...]
Tags:
b2b buyer, b2b lead flow, B2B Social Media Marketing, b2b space, Forrester Research, linkedin marketing, marketingprofs, marketingsherpa, online lead generation, Social Media Marketing
We have addressed it previously on HEAT, but it remains a topic that we consider to be instrumental in helping to conduct effective online lead generation campaigns. LinkedIn, when used properly, is an excellent tool for a variety of sales and marketing tactics, including prospecting, content/collateral distribution, and expert positioning.
To learn more about how to [...]
Posted in:
Social MediaTags:
Content Marketing, Expert Positioning, Lead Generation, LinkedIn, online lead generation, online marketing, sales and marketing
One of the popular questions I get asked is “How do I build support for a social media campaign at the C-level?” To get decision makers like your CEO and CFO behind a social media campaign, you must have a well defined objective. Ask yourself, “What do I want to get out of my campaign?” [...]
Tags:
B2B Social Media Marketing, online lead generation, Qualified New Business Leads, Social Media, Social Media for the C-Suite
This afternoon, 451 Marketing officially announced the launch of the B2B Social Contest. The contest, open to companies that sell a business-to-business product or service, will award a free, 6-month online lead generation campaign (a $42,000 value) to the company that best articulates how and why social media will help its business grow.
The contest will [...]
Posted in:
Social Media
Forrester Research Reports that B2B Technology Decision Makers Use Social Media to Make Purchasing Decisions
Forrester Research recently released a report stating that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes. 77 percent is HUGE! So, you can assume that your prospective customers are [...]
Posted in:
Inbound MarketingTags:
B2B Marketing, B2B Sales, B2B Social Media Lead Generation, BtoB, Forrester Research, online lead generation, online marketing, ROI
Today’s issue of the Boston Business Journal reports how 451 Marketing has repositioned itself for success. Read the full article below:
Taking the lead: Interactive marketing agency bolsters position with new media strategies
Boston Business Journal
by Sean McFadden
May 15, 2009
http://boston.bizjournals.com/boston/stories/2009/05/18/smallb1.html
A costly error in judgment can cripple a small organization. It can also be a blessing in disguise [...]
Tags:
451 Marketing, Boston Marketing Agency, Boston Public Relations Agency, Inbound Marketing, New Media Strategies, online lead generation, Social Media
An article in today’s New York Times examines the “free-versus paid online content” debate that is currently on the minds of all members of the newspaper and magazine publishing industry. Amidst a decline in their subscriber-base, many publications embraced the internet as a channel to help build their audience and increase revenues. But the recession [...]
Tags:
Blogs, Inbound Marketing, Lead Capture, new media, online lead generation, Online News, Web 2.0
Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]
Tags:
451 Marketing, boston marketing, Boston public relations, business lead generation, Inbound Marketing, new media, New Media Marketing, online lead generation, Social Media
One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]
7