We have addressed it previously on HEAT, but it remains a topic that we consider to be instrumental in helping to conduct effective online lead generation campaigns. LinkedIn, when used properly, is an excellent tool for a variety of sales and marketing tactics, including prospecting, content/collateral distribution, and expert positioning.
To learn more about how to [...]
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Social MediaTags:
Content Marketing, Expert Positioning, Lead Generation, LinkedIn, online lead generation, online marketing, sales and marketing
You may have heard about a recent study conducted by the Harvard Business School that found more than 90% of the content posted on Twitter is generated by only 10% of all users. To some, the study results may come across as negative, perhaps enticing social media skeptics to believe that Twitter is overrated, or [...]
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Harvard Business School, Idle Class of Social Media, online marketing, Social Media, Social Media Marketing, Social Networking, Twitter
Forrester Research Reports that B2B Technology Decision Makers Use Social Media to Make Purchasing Decisions
Forrester Research recently released a report stating that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes. 77 percent is HUGE! So, you can assume that your prospective customers are [...]
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Inbound MarketingTags:
B2B Marketing, B2B Sales, B2B Social Media Lead Generation, BtoB, Forrester Research, online lead generation, online marketing, ROI
As we all turn a new page and start making plans for the coming year, those of us in marketing may want to reconsider this year’s online video strategy.
2008 was a landmark year for online video. Not only were 75% of the U.S. internet audience watching videos online, but the average online video viewer watched [...]
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