Posts tagged public relations
Is the Early Release of Super Bowl Commercials Beneficial?
With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…
5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Refining and Maximizing Your Pitching Strategy
As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by…
FedEx Takes a Tumble
When I first saw this video of a FedEx employee throwing someone’s computer monitor package, I didn’t think there was much to it. I was dead wrong. Like my fellow members of the Y-Generation, there is nothing a like a viral YouTube video-turned-scandal to lift your spirits. However, even with all my psychic powers (that…
Our 2012 Public Relations Resolutions
As we enter a new year, it’s a great time to evaluate 2011 and set goals for the year ahead. With that in mind, the 451 Marketing public relations team put together a list of their resolutions for 2012. Say “No” More Often In a job that’s all about client service it’s extremely difficult…