August 26, 2010      By: nikhilinamdar  
Bookmark and Share

Often small, local businesses face the question of how to grow visits to their websites, and ultimately, to their businesses. SEO and PPC are the traditional, proven ways that can boost site traffic and leads to all sites; but, for small and local businesses it makes great sense to start with local search optimization. Local [...]

July 12, 2010      By: cristinalepore  
Bookmark and Share

Chitika, an ad network, recently published interesting results from a study of 41,103,403 impressions of search traffic coming into its network between June 13 and June 19.
Chitika found that 26 percent of organic search traffic was the result of three-word searches. Two-word searches followed with 19 percent of organic search traffic. Four word searches followed [...]

June 14, 2010      By: cristinalepore  
Bookmark and Share

After months (has it already been a year?) of hand-wringing and speculation in the search industry, Google finally announced Caffeine is live. It’s an appropriate name for the update, since it seems like Google’s been injected with a jolt of the good stuff to produce faster, fresher results.

Here’s a nice, concise breakdown of what [...]

Posted in:

search marketing
June 8, 2010      By: cristinalepore  
Bookmark and Share

Alhough Google has defined and become synonymous with search – most people say they are “googling” something when they use any kind of search engine – bing is proving to be a serious contender in the fight to be the search engine of the people.  bing is slowly insinuating its way into our lives through [...]

Posted in:

search marketing
April 30, 2010      By: cristinalepore  
Bookmark and Share

Last week Google decided to change the name of Google Local Business Center to Google Places. Google made this decision based on the idea that Google Place Pages will better connect with the place where local business information is claimed, entered and enhanced.

Along with the name change, come a few more changes. Specifically, Google Places [...]

Posted in:

search marketing