With Google’s recent release of Panda 4.0, panda-monium has hit publicists, making their jobs increasingly difficult as they have to alter their press releases to make sure proper exposure is still generated.
So you have read our whitepaper and already started your content marketing efforts. You have created a great video, planned 2 webinars and cranking out blog posts every week and are tracking the analytics on each. So far though, you haven’t been getting much traction on any of them. This is where the old adage “build it and they will come” falls flat on its face.