Study Finds Three-Word Queries Drive Majority of SEO Traffic

Chitika, an ad network, recently published interesting results from a study of 41,103,403 impressions of search traffic coming into its network between June 13 and June 19.

Chitika found that 26 percent of organic search traffic was the result of three-word searches. Two-word searches followed with 19 percent of organic search traffic. Four word searches followed that with 17 percent, and finally, one-word searches accounted for 14 percent of organic searches.

Interestingly, Chitika found that queries beyond five words see dramatically decreased organic traffic, but this is different with paid clicks. The ad network found the highest ad click rates were for queries five, six and four words. After six words, clicks dropped significantly.

Are you surprised by these results? Will you change your SEO strategy based on this study’s findings?

For more information on this study, visit here.

Google’s Caffeine Finally Live

After months (has it already been a year?) of hand-wringing and speculation in the search industry, Google finally announced Caffeine is live. It’s an appropriate name for the update, since it seems like Google’s been injected with a jolt of the good stuff to produce faster, fresher results.

Here’s a nice, concise breakdown of what Caffeine is and how it impacts search results:

What it is: Google’s new web indexing system that provides fresher (newer) and more results than the previous system. Searchers should be able to find content much sooner after it is posted than previously.

Background Information: When you search for something in Google, you are not actually searching the “live” web, you are instead searching Google’s index of the web. Think of it as a library: Google’s search engine is the librarian that returns all of the relevant results it can find.

Why did Google create Caffeine: Web content is growing exponentially in size and in variety (use of images, videos, real time, etc). Publishers of web content expect the content to be quickly accessible, and searchers expect the same. In short, Caffeine was built to keep up with the evolution of the web and the rising expectations of those who use it.

Differences between the old index and Caffeine: The old index had several layers, some of which were refreshed more rapidly than others. To refresh any given layer of the old index, Google engineers would have to analyze the entire web (making a large delay in information release).

Caffeine is not set up in layers, but in spheres. This way the web can be analyzed in small portions, and updated continuously and globally. As Google finds new pages or new information on existing pages it adds it straight to the index, allowing for instantaneous indexing and searchability.

Conclusion: Caffeine allows for the indexing of web pages on an enormous scale by processing hundreds of thousands of pages in parallel each second. It is a big step in allowing the exponential growth of online data that is published by websites to be added to Google’s index and made more accessible to searchers.

-Alie Sockol

bing vs. Google

Alhough Google has defined and become synonymous with search – most people say they are “googling” something when they use any kind of search engine – bing is proving to be a serious contender in the fight to be the search engine of the people.  bing is slowly insinuating its way into our lives through these examples:

Through these channels, I predict that bing will “own” approximately 25-35% share of the search market by sometime in 2011.  In other words, 25-35% of us will probably be using bing, if not on purpose, then by default.  I’ve found it to be a very functional platform and it almost seems as though it’s “hipper” than Google, which has recently been embroiled in privacy concerns.  (Of course bing is a Microsoft product, which many view as monopolizing technology in general) What are your thoughts?

-Mary Smucker-Priest

Google Local Business Becomes Google Places

Last week Google decided to change the name of Google Local Business Center to Google Places. Google made this decision based on the idea that Google Place Pages will better connect with the place where local business information is claimed, entered and enhanced.

Along with the name change, come a few more changes. Specifically, Google Places allows businesses to put more information in their local listings, shows coupons and “real-time” updates alongside local listings, offers free interior photographs by Google and boasts a new Help Center for businesses. Additionally, Google Places provides stats on the click-through rate of the listing.

What do you think of these changes? Do you think they’ll help businesses gain more exposure and encourage engagement with customers?