Posts tagged search marketing strategy
Avoid the “Curse of the Unseen”: Incorporate SEO into Your Website
It’s Friday the 13th – an unlucky day that the superstitious dread. A day to avoid black cats, broken mirrors, ladders, and cracks in the sidewalks. But there is one thing can that make a company “unlucky” year-round, not just on certain Fridays. You might to refer to it as “the curse of the unseen.”…
How to Build a Smart Powerful Keyword List
Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of: Only targeting their product names as keywords; Using only a handful of keywords in optimization and PPC; or, Targeting the wrong keywords altogether! It is necessary to target the right keywords from…