Posts tagged search marketing
Social Meets Psych & Bruins Launch Den
The Oscars of Social Media Names the Mayor of All Mayors Last week the 4th annual Shorty Awards (also known as The Shorties) took place at The Times Center in New York City. If you aren’t familiar with the relatively new awards, they can be described as the Oscars of social media. They…
Pointers on Building a Keyword List for Your Google Ads Campaign
A good keyword list should stay between 5 to 20 keywords for each ad group. An important point to note is that you shouldn’t create keywords that overlap with other ad groups in your campaign.
4 Images to Boost Your Facebook Ad Performance
The most important feature of a Facebook ad is the image. If the image isn’t appealing enough, people are not going to notice your ad. After all, people are not on Facebook to browse through the ads. They will not read the ad text unless the image catches their eye. It’s pretty simple – great images grab…
5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Google Social Search & Pinterest Pointers for Brands
Top Story: Google Integrates Google+ into Search Results As I was scouting out a chili recipe online the other day, I was somewhat surprised to see so many Google results from people I actually know. Who knew that blogger’s chili was so popular that their image is the first result to come up on Google Images?…