Posts tagged search marketing
5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Google Social Search & Pinterest Pointers for Brands
Top Story: Google Integrates Google+ into Search Results As I was scouting out a chili recipe online the other day, I was somewhat surprised to see so many Google results from people I actually know. Who knew that blogger’s chili was so popular that their image is the first result to come up on Google Images?…
Behind the Scenes at 451 Marketing: Meet Francis Skipper
Francis Skipper, the Search Engine Marketing Director at 451 Marketing, has more than nine years of experience in search engine marketing, advertising and sales. At 451 Marketing, Francis creates and manages organic search strategies to achieve priority placements for both business-to-business and direct-to-consumer clients. You started your career as a chemist. What…
Buying Old Domains to Get Listed on DMOZ: White Hat or Black Hat?
If you are an SEO specialist, you know that the mother of all free directories, DMOZ, is next to impossible to get into. You’ve tried everything from submitting to relevant categories to making your listings less promotional and even submitting multiple times – all to no avail. Since DMOZ is the most authoritative free directory…
Rel=“Canonical” vs. 301 Redirects: Which One Should I Use?
Whether you are a business owner, an SEO professional, or a web developer, a big problem you have to deal with is duplicate content on your or your client’s website. This happens when there are slight differences in the URL structure, like www.example.com vs. example.com. Though similar, each URL would be its own…