Posts tagged search marketing
Google’s Caffeine Finally Live
After months (has it already been a year?) of hand-wringing and speculation in the search industry, Google finally announced Caffeine is live. It’s an appropriate name for the update, since it seems like Google’s been injected with a jolt of the good stuff to produce faster, fresher results. Here’s a nice, concise breakdown of what…
bing vs. Google
Alhough Google has defined and become synonymous with search – most people say they are “googling” something when they use any kind of search engine – bing is proving to be a serious contender in the fight to be the search engine of the people. bing is slowly insinuating its way into our lives through…
Google Local Business Becomes Google Places
Last week Google decided to change the name of Google Local Business Center to Google Places. Google made this decision based on the idea that Google Place Pages will better connect with the place where local business information is claimed, entered and enhanced. Along with the name change, come a few more changes. Specifically, Google…
Psst: Google’s Stalking You
Last week Google launched AdWords’ Remarketing, which is basically a new way for a company to stalk a potential customer with an ad until she caves and buys. It works like this: A potential customer followed an ad from a paid Google search listing, but while on the page of that site, she decides not…
Facebook > Google
Last week, Facebook ended a year of remarkable growth by overtaking Google’s popularity among US internet users. Last week’s industry data shows Facebook scored more visits on its home page than the search engine’s homepage. Research firm Hitwise said that the two sites accounted for 14% of all US internet visits last week. Facebook’s home…