Posts tagged SEO
5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Online Backlash to SOPA and Samuel Adams ‘Hops’ Into Social
Top Story: SOPA/PIPA and the Online Protest Image via Google By now, you’ve seen the infographic above and are aware of SOPA/PIPA and the rather voal calls to action from many prominent online companies. Just in case, here’s a rundown on why many are outraged by the proposed legislation What do they stand for? SOPA…
Are Your Facebook Ads Tired? 3 Quick Tips to Combat Ad Fatigue
As the prevalence of Facebook advertising continues to grow, more and more marketers are willing to spend on these ads. And I don’t see any reason why they shouldn’t. The ads are well targeted, effective, and, most importantly, have a large audience. Facebook presents this unique opportunity of not only increasing awareness and branding, but…
Social Media Becomes More Social: My 2011 SXSW Experience
Every year, technology innovators and early adopters from around the world converge upon the city of Austin, Texas for the South by Southwest interactive festival (the first in a series of festivals focused on interactive technologies, music, and film, respectively). This year, the 20,000 in attendance represented a veritable who’s who of Social Media and Digital Technology. Surprisingly, it was my first year attending the festival, but it more than lived up to the hype.
How to Write a Press Release Wearing an SEO Hat
When writing a press release traditional PR practitioners wear a number of hats- content creator, creative director, editor and in the last few years- SEO expert. Press releases provide an opportunity to contribute to your brand’s search visibility and yet many releases are issued without being optimized for SEO. Defining your company’s or client’s keywords,…