Posts tagged SEO
Pointers on Building a Keyword List for Your Google Ads Campaign
A good keyword list should stay between 5 to 20 keywords for each ad group. An important point to note is that you shouldn’t create keywords that overlap with other ad groups in your campaign.
4 Images to Boost Your Facebook Ad Performance
The most important feature of a Facebook ad is the image. If the image isn’t appealing enough, people are not going to notice your ad. After all, people are not on Facebook to browse through the ads. They will not read the ad text unless the image catches their eye. It’s pretty simple – great images grab…
5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Online Backlash to SOPA and Samuel Adams ‘Hops’ Into Social
Top Story: SOPA/PIPA and the Online Protest Image via Google By now, you’ve seen the infographic above and are aware of SOPA/PIPA and the rather voal calls to action from many prominent online companies. Just in case, here’s a rundown on why many are outraged by the proposed legislation What do they stand for? SOPA…
Are Your Facebook Ads Tired? 3 Quick Tips to Combat Ad Fatigue
As the prevalence of Facebook advertising continues to grow, more and more marketers are willing to spend on these ads. And I don’t see any reason why they shouldn’t. The ads are well targeted, effective, and, most importantly, have a large audience. Facebook presents this unique opportunity of not only increasing awareness and branding, but…