In the past few years The Academy Awards began losing its status as the show of the year. In 2008, the show’s ratings dropped to an all-time low. In 2009, viewership increased by 13%, which is the third lowest-rated broadcast in Oscar’s televised history.
What are the reasons behind this drop in ratings? Well, one of [...]

As PR professionals, we’re constantly looking for ways to connect with reporters and to secure placement for our company and clients in the most relevant publications. It can be difficult (that’s why we have jobs), but the following study gives us some interesting results that could potentially help us do our jobs more efficiently.

Middleberg Communications [...]

Last night I was catching up on some Facebook notifications, checking up on some old friends, looking at my upcoming events, etc., and I got to thinking about how much Facebook evolved since I first started using the social networking site.

I remember when I updated my Interests at least once per month, was invited to [...]

The Vancouver 2010 Olympic Games is the most recent big event to use social media to connect with millions of fans across the Web. The IOC set up an official Olympic Games Fan Page on Facebook for Fans to stay updated on Olympic events and to promote contests. The Fan Page has just under 1.5 [...]

As part of our latest installment in our 451 Heat Q&A series, we had the pleasure of speaking with Rick Clancy, the former Senior Vice President of Corporate Communications for Sony Electronics, Inc.

Rick first began his career at Sony in 1990, and over the course of two decades, was instrumental in overseeing the public [...]

Google Buzz is all the buzz on blogs, Twitter and other social networking sites today, but in case you’re still unsure of the new service, I’m going to outline the best features.
Buzz is Google’s newest way of showing it is committed to making Google “as social as the web itself.” It’s also a way for [...]

As you’ve probably heard (or seen if you’re one of the chosen people), Facebook began rolling out a new homepage design today for the site’s now 400 million users. The redesign comes just in time for Facebook’s 6th Birthday! (Can you believe it’s only been six years since Facebook launched?) The Facebook redesign emphasizes search, [...]

When I was in junior high (Boston circa 1987-88) it was cool to roll up your pants like in the photo below. Actually, this was so cool that if you didn’t wear your pants like this you were most likely subject to ridicule by the other kids.

There was no real benefit to wearing your pants [...]

If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section.

The LinkedIn Answers section is a great tool to gain [...]

Last Tuesday, January 12, Facebook launched a new feature that allows users to respond to Facebook email notifications (i.e. comments made on wall posts) and post directly to Facebook without being logged in to the platform.
THANK YOU, FACEBOOK!
This new feature will make it so much easier for users who are scrolling through their alerts (on [...]