Posts tagged Social Media
Is the Early Release of Super Bowl Commercials Beneficial?
With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…
Brands Are Jumping Onto Tumblr and McDonald’s McDisaster
Top Story: Would You Like Fries With Your McDisaster? Last week, McDonald’s embarked upon a new Twitter campaign that turned out less than stellar for the brand. But before we talk about it, a little background. @McDonalds had a very successful Twitter campaign using the hashtag #MeetTheFarmers where McDonald’s suppliers talked about the pride…
How Much Time Do We Actually Spend on Social Media?
Last week I found an interesting article on Social Media Today, “How Much Time Should I Spend on Social Media,” posted by Rachel Strella. I posted it to the @451Heat Twitter feed and was surprised at the feedback it received. There were a lot of comments with a range of opinions – a couple of…
451 Marketing Looks Back at 2011
2011 was a crazy year. Earthquakes, Japanese Tsunamis, Royal Weddings, London Riots, and the capture of Boston’s mythical James “Whitey” Bulger. There were many things that also rocked our world here at 451. In a moment of reflection, we thought we would share some of our stand-out moments from the past year. Things that rocked…
Exploring Twitter, An Uber Cool App, and Other Facebook Messages
Top Story: Twitter ‘Explores’ a New Look and Feel with Redesign Twitter has redesigned not only its interface, but some of its terminology as well. They went to a simpler overall experience by giving more definite categories and designing the site to be easier to navigate. Twitter added two categories – ‘Connect’ and ‘Discover’. While…