My family won’t let me talk about the Ben & Jerry’s truck visit to my office anymore, so I’m taking to the internet to tell my story.  (In their defense, it IS all I talked about the day before, the day of, and the day after).  I realized last week that it was the last [...]

Recently the 451 team listened in on a free Business Wire webinar titled “Press Releases and Twitter: What to Expect When you Tweet Your News Release.” Experts on the call were Monika Maeckle and Joseph Miller with Business Wire. As an agency specializing in blending PR, social media and search marketing  for integrated campaigns, the [...]

Last week I spoke to a group of Boston University students in the Center for English Language and Orientation Programs (CELOP). Most of these students are in their 20s and 30s and are looking to perfect their understanding of the English language. Many are enrolled in the program by their employers or looking to make [...]

India is a country filled with driving nightmares. The roads are packed with vehicles and drivers are often swerving across lanes and running red lights. Up until recently, Delhi Traffic Police were unable to ticket these offenders and maintain an authority over drivers.
Enter social media. Delhi Traffic Police and citizens created a Facebook Fan Page [...]

According to a Nielsen study released last week, social media and online games are now more popular than email.
The study found that Americans spend nearly a quarter (23 percent) of their time online posting comments, pictures and videos on social networking sites such as Facebook and Twitter, making it the most popular online activity among [...]

We have entered into an age where almost everyone depends on the Internet to support his or her daily needs. Whether it’s to look up directions to a new restaurant or to chat online with an old friend, we’re constantly using the Internet. Let’s face it; we’d be lost without the web. It’s interesting to [...]

Many critics chide social networking services for making our generation a more reclusive one, due to the fact that all social interaction is now possible online. However, one of the latest trends in social networking defies this; location-based services (LBS) are the latest and greatest addition to social networking and have blown up the in [...]

Maintaining a successful YouTube channel means more than just uploading quality or clever video; you need to think about search, engagement and growing a subscription base.  Below are ten key tips to keep in mind to make sure that you are getting the most out of your effort on YouTube.
1. Branding
Ensure your brand is evident [...]

The Gulf Coast oil spill tragedy has a horrific effect on both our economy and the environment.  This disaster opened up the door for many businesses and nonprofit organizations to aid in the relief effort.  One of the most recent tools utilized in relief efforts is social media.  With this said, there are some major [...]

Nielsen ratings have been the industry standard for determining TV ratings for years, but in today’s powerful social media landscape, Nielsen ratings are becoming increasingly outdated.  Consumers are viewing TV online, and therefore, new measurements are being developed. SocialSenseTV is a measurement tool that monitors billions of interactions on blogs, social networking sites, discussion forums [...]