Posts tagged Social Media
Social TV
I first recognized the importance of texting when I realized it was the only way I could reach my teenage son. I discovered through a lot of trial and error that he couldn’t be bothered answering his cell phone, but that a text message would bring a rapid-fire response. I was also dismayed (I mean, enlightened) when his older…
Sending your child to school for the first time
Recently, I was speaking to an industry group that hasn’t really done much with social media as a whole. It’s really not the group’s fault; this industry just happens to be heavily regulated when it comes to its communication to investors and end-users. But not surprisingly, as end-users have become increasingly active on these channels,…
Medium Regular with Milk and Four Sugars
Looking at the consumer landscape, it is easy to pick out brands that have been with us for as long as we can remember. Immediately, you might think of brands like Coca-Cola, Apple, IBM, McDonald’s and many others. Their personalities are emblazoned in our minds to the point where we can recite their popular jingles…
Q & A with New Media Marketing Innovator & Restaurant Owner, Justin Levy
For part four in our series of “451 Heat 1-on1’s,” we spoke with the General Manager of New Media Marketing Labs, Justin Levy. Justin, based in Boston, helps businesses understand the potential of new media marketing, including how to use social media tools like blogs and community platforms to listen to clients and drive business…
Social Media and Generation X
Although social media may seem to belong to teenagers and early 20 something’s, it has become widely adopted across all generations. Online social network acceptance by American adults has grown by more than 400% since 2005 (courtesy of PEW). Among the most intriguing adult demographics are the Gen Xers (those born between 1960-1979). Gen Xers…