July 12, 2010      By: cristinalepore  
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We have entered into an age where almost everyone depends on the Internet to support his or her daily needs. Whether it’s to look up directions to a new restaurant or to chat online with an old friend, we’re constantly using the Internet. Let’s face it; we’d be lost without the web. It’s interesting to [...]

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advertising
June 8, 2010      By: cristinalepore  
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Many critics chide social networking services for making our generation a more reclusive one, due to the fact that all social interaction is now possible online. However, one of the latest trends in social networking defies this; location-based services (LBS) are the latest and greatest addition to social networking and have blown up the in [...]

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mobile marketing
March 29, 2010      By: cristinalepore  
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In keeping with the social networking theme of 2010, Facebook hinted the site soon will allow people to post locations in addition to status messages. In a blog post on Friday, Facebook’s deputy general counsel, provided only a couple details about how the places feature would work, but did confirm that the social networking site [...]

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Social Media
February 11, 2010      By: admin  
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As part of our latest installment in our 451 Heat Q&A series, we had the pleasure of speaking with Rick Clancy, the former Senior Vice President of Corporate Communications for Sony Electronics, Inc.

Rick first began his career at Sony in 1990, and over the course of two decades, was instrumental in overseeing the public [...]

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Interviews
February 9, 2010      By: cristinalepore  
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Google Buzz is all the buzz on blogs, Twitter and other social networking sites today, but in case you’re still unsure of the new service, I’m going to outline the best features.
Buzz is Google’s newest way of showing it is committed to making Google “as social as the web itself.” It’s also a way for [...]

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Social Media
January 26, 2010      By: cristinalepore  
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If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section.

The LinkedIn Answers section is a great tool to gain [...]

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Social Media
August 17, 2009      By: mhamed451  
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Although social media may seem to belong to teenagers and early 20 something’s, it has become widely adopted across all generations.  Online social network acceptance by American adults has grown by more than 400% since 2005 (courtesy of PEW).  Among the most intriguing adult demographics are the Gen Xers (those born between 1960-1979).
Gen Xers use [...]

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Social Media
July 10, 2009      By: ekmurphy  
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Steve Rubel of Edelman Digital recently wrote an article for Fast Company reporting that people are spending a record amount of time on social networking sites: Twitter and Facebook, etc.
These sites are so attractive of course because they offer streams of brief information updates. Because these “pipelines” of brief status updates enable us to consume [...]

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new media
June 25, 2009      By: jbenanto  
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zzaudience

You may have heard about a recent study conducted by the Harvard Business School that found more than 90% of the content posted on Twitter is generated by only 10% of all users. To some, the study results may come across as negative, perhaps enticing social media skeptics to believe that Twitter is overrated, or [...]

June 18, 2009      By: mhamed451  
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Facebook

Leading social media sites have been changing things up a bit lately, and have started the trend of offering verified accounts to certain individuals, businesses and other organizations. What is a verified account? It’s really simple: having verified accounts simply means the public can easily see if an account is authentic—in other words, that the [...]