As part of our latest installment in our 451 Heat Q&A series, we had the pleasure of speaking with Rick Clancy, the former Senior Vice President of Corporate Communications for Sony Electronics, Inc.

Rick first began his career at Sony in 1990, and over the course of two decades, was instrumental in overseeing the public [...]

Google Buzz is all the buzz on blogs, Twitter and other social networking sites today, but in case you’re still unsure of the new service, I’m going to outline the best features.
Buzz is Google’s newest way of showing it is committed to making Google “as social as the web itself.” It’s also a way for [...]

If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section.

The LinkedIn Answers section is a great tool to gain [...]

Although social media may seem to belong to teenagers and early 20 something’s, it has become widely adopted across all generations.  Online social network acceptance by American adults has grown by more than 400% since 2005 (courtesy of PEW).  Among the most intriguing adult demographics are the Gen Xers (those born between 1960-1979).
Gen Xers use [...]

You may have heard about a recent study conducted by the Harvard Business School that found more than 90% of the content posted on Twitter is generated by only 10% of all users. To some, the study results may come across as negative, perhaps enticing social media skeptics to believe that Twitter is overrated, or [...]

Leading social media sites have been changing things up a bit lately, and have started the trend of offering verified accounts to certain individuals, businesses and other organizations. What is a verified account? It’s really simple: having verified accounts simply means the public can easily see if an account is authentic—in other words, that the [...]

Since its inception, Facebook has linked to user profiles through randomly assigned numbers in the URL (e.g., “http://facebook.com…id=592952074/”). While effective, the method has not allowed users to easily share links to their profiles with others. When copying and pasting a link was the main option, users often found themselves sifting through Facebook search results [...]

Bloggers, including the crew here at 451 Heat, have discussed at length how and why companies should be utilizing social media tools and social networking sites to their advantage. But it is important to also note that non-profits—charities, community service organizations, preservationists, and causes of all kinds—can also stand to benefit immensely from the tools [...]