Have you noticed how much buzz there’s been around Instagram ads? The target reach, the ease, the simple connection with Facebook, etc. Yet it seems people are ignoring all the cool content that has popping up. I’m talking specifically about the videos! (more…)
What is Sentiment?
Firstly, if you understand the irony of this blog post title, then odds are you already understand the vast importance of this topic as it relates to digital marketing. For those of you who are new to this subject matter, sentiment refers to the emotion that is put behind a mention, comment, or any other engagement on social media. The analysis is the process of deciphering whether this reference is positive, negative, or even neutral. (more…)
It seems we’re not the only ones taking exciting road trips this summer, as Twitter is paving their own way to make the path of discovery more intriguing by the mile. So, how can digital marketers use these updates effectively?