My family won’t let me talk about the Ben & Jerry’s truck visit to my office anymore, so I’m taking to the internet to tell my story.  (In their defense, it IS all I talked about the day before, the day of, and the day after).  I realized last week that it was the last [...]

Recently the 451 team listened in on a free Business Wire webinar titled “Press Releases and Twitter: What to Expect When you Tweet Your News Release.” Experts on the call were Monika Maeckle and Joseph Miller with Business Wire. As an agency specializing in blending PR, social media and search marketing  for integrated campaigns, the [...]

According to a Nielsen study released last week, social media and online games are now more popular than email.
The study found that Americans spend nearly a quarter (23 percent) of their time online posting comments, pictures and videos on social networking sites such as Facebook and Twitter, making it the most popular online activity among [...]

We have entered into an age where almost everyone depends on the Internet to support his or her daily needs. Whether it’s to look up directions to a new restaurant or to chat online with an old friend, we’re constantly using the Internet. Let’s face it; we’d be lost without the web. It’s interesting to [...]

The Gulf Coast oil spill tragedy has a horrific effect on both our economy and the environment.  This disaster opened up the door for many businesses and nonprofit organizations to aid in the relief effort.  One of the most recent tools utilized in relief efforts is social media.  With this said, there are some major [...]

As a college student, I am constantly trying to find more efficient ways of studying and note taking. I value the importance of a quality education, but I also value time spent with family and friends. Our time in school is limited to four short years and I want to be spend as little of [...]

Fact # 1 – I heart social media.
Fact # 2 – I am a Partner at an agency that hearts social media. We effectively leverage it every day for our clients.
Fact # 3 – I am writing this piece knowing that it will be posted to our company’s blog and hope it will be spread [...]

Yesterday, I received my second email with statistics updates on the Facebook Fan Pages I administer. I love these emails; they make reporting so easy!

The weekly reports detail the amount of Facebook Fans a Fan Page gains, the amount of wall posts on the Fan Page and the total amount of visitors to the Page [...]

In the past few years The Academy Awards began losing its status as the show of the year. In 2008, the show’s ratings dropped to an all-time low. In 2009, viewership increased by 13%, which is the third lowest-rated broadcast in Oscar’s televised history.
What are the reasons behind this drop in ratings? Well, one of [...]