In the past few years The Academy Awards began losing its status as the show of the year. In 2008, the show’s ratings dropped to an all-time low. In 2009, viewership increased by 13%, which is the third lowest-rated broadcast in Oscar’s televised history.
What are the reasons behind this drop in ratings? Well, one of [...]

As PR professionals, we’re constantly looking for ways to connect with reporters and to secure placement for our company and clients in the most relevant publications. It can be difficult (that’s why we have jobs), but the following study gives us some interesting results that could potentially help us do our jobs more efficiently.

Middleberg Communications [...]

Google Buzz is all the buzz on blogs, Twitter and other social networking sites today, but in case you’re still unsure of the new service, I’m going to outline the best features.
Buzz is Google’s newest way of showing it is committed to making Google “as social as the web itself.” It’s also a way for [...]

By @ajgerritson
When I was 11 years old, I remember moving into a new neighborhood with my family during the summer. I didn’t have any friends, I didn’t know where the other kids would meet and play and it was kind of a daunting experience (although, an 11 year old would never say the word “daunting” [...]

The Holiday season is underway and Thanksgiving will be here before some of us even had a chance to think too much about it. That’s never a good thing during the one time of the year that you should be ready to express how thankful you are for what you have (instead of complaining about [...]

If you haven’t heard about the T-Mobile Sidekick disaster from Perez Hilton’s tweets, or the thousands of angry Sidekick users sharing their feelings on social networks, here’s a little background: T-Mobile USA and Microsoft found themselves in a PR crisis after T-Mobile Sidekick users lost all of their personal data (calendar, contact information, etc.) because [...]

Looking at the consumer landscape, it is easy to pick out brands that have been with us for as long as we can remember. Immediately, you might think of brands like Coca-Cola, Apple, IBM, McDonald’s and many others. Their personalities are emblazoned in our minds to the point where we can recite their popular jingles [...]

You may have heard about a recent study conducted by the Harvard Business School that found more than 90% of the content posted on Twitter is generated by only 10% of all users. To some, the study results may come across as negative, perhaps enticing social media skeptics to believe that Twitter is overrated, or [...]

As anyone with more than a few followers on Twitter will tell you, green is the color of the moment. More and more people are coloring their Twitter photos with a green tint in solidarity with the supporters of Iran’s defeated presidential candidate, Mir Hossein Mousavi.
The movement is being branded on-the-fly with the use of [...]